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Research On HDFC

Research On HDFC

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Published by: aarty24 on Mar 06, 2010
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01/02/2011

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PROJECT REPORT HDFC STANDARD LIFE INSURANCE COMPANY LIMITEDBANKINGANDINSURANCE BYSYBMS 07ASHFAQ MALIK TABLE OF CONTENTSPart-A……………………………………………………………. page no.Declaration………………………………………………………………..4Acknowledgement……………………………………………………….5Introduction of HDFC STANDARD LIFE INSURANCE CO LTD…..6CHAPTERpage no.
Marketing…………………………....…………………………………7
Marketing objectives of HDFC STANDARD LIFE…………….....7ObjectivesKey growth parameterVision statement
Revenue of past 3 years of HDFC STANDARD LIFE…………...8
Market share of HDFC STANDARD LIFE………………………....9
Sales realization of HDFC STANDARD LIFE……………………..10
Cost analysis ………………………………………………………….11
Marketing plan OF HDFC STANDARD LIFE…………..........11Marketing mix in insurance industry (7 Ps)IntroductionProduct12Price.13Place.14Promotion15People...16Process.17Physical distribution.17
Market analysisMarket segmentation
 
FIVE C’sThe company (HDFC STANDARD LIFE)The customerThe competitorsThe collaboratorsThe context
Difference between public and private insurance sector 
ConclusionQuestionnaireDECLARATIONI ASHFAQ MALIK hereby declare that this “PROJECT REPORT“ is my work, carried outunder the guidance of my faculty guide Mrs NEELAM . This report neither full nor in part has ever been submitted for award of any other degree of either this university or any other university.ASHFAQ 
 
ACKNOWLEDGEMENTThis project has greatly been a collaborative effort. I take this opportunity tothank all who have helped in the preparation and successful completion of thisproject work. It gives me immense pleasure to express my deep sense of gratitude to Mrs NEELAM Faculty Guide , for her valuable guidance and consistent supervision throughout the course of my Report. HDFC STANDARD LIFE INSURANCE COMPANY LIMITEDINTRODUCTION
HDFC Incorporated in 1977 with a share capital of Rs 10 Crores,
HDFC Standard Life insurance is the oldest life insurance company in theworld
It is the largest insurer in the UK and is the 28th largest company in the world.
It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC has since emerged as the largest residential mortgage finance institution in the country
.In India, the company is marketing life insurance products and unit linked investment plans.
HDFC operates through almost 450 locations throughout the country with its corporate head quarters in Mumbai, India
HDFC Standard Life, one of India’s leading private life insurance compan

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