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MBA 898 New Research Methods

MBA 898 New Research Methods

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Published by elinzola
These are class notes for MBA students
These are class notes for MBA students

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Categories:Types, School Work
Published by: elinzola on Mar 07, 2010
Copyright:Attribution Non-commercial

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10/24/2011

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MOI UNIVERSITYSCHOOL OF BUSINESS & ECONOMICS
 
 
INTRODUCTION
Business Research-
The systematic and objective process of gathering, recording and analyzing data for aid in making businessdecisions.Systematic- not intuitive and haphazard, it is scientific.Objective- should be unbiased and devoid of personal interest.Importance- to facilitate decision making in all aspects of businessincluding finance, marketing, personnel, operations, production etc. BRgenerates and provides necessary qualitative and quantitativeinformation upon which to base decisions.
Scope of BR
Limited to one’s definition of “business”Although business researchers are specialized, the term businessresearch encompass all functional specialties.While researchers in different functional areas may investigate differentphenomena, they are comparable to one another because they usesimilar research methods.
 
 
TYPES OF RESEARCH
Broadly there are two types of research: basic or pure research andapplied research.
Basic/ pure research-
research that is intended to expand theboundaries of knowledge itself or to verify the acceptability of a giventheory.The research does not directly involve the solution to a particular pragmatic problem and its findings are not immediately implemented.Though basic research does not solve current problems, good theoriesinform practice in the long run.
Applied Research-
research undertaken to answer questions aboutspecific problems or to make decisions about a particular course of action or policy decision.The techniques and procedures utilized by basic and applied researchare similar. Both employ scientific method to answer the questions athand.Scientific method refers to techniques or procedures used to analyzeempirical evidence in an attempt to confirm or disprove prior conceptions.

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