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The Inter-Company Telepresence and Videoconferencing Handbook

The Inter-Company Telepresence and Videoconferencing Handbook

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"The Inter-Company Telepresence and Video Conferencing Handbook" educates CIOs, executives, managers, telepresence and video conferencing professionals about the opportunities, challenges and solutions for inter-company telepresence and video conferencing with partners, vendors, and customers. Written by Howard S. Lichtman, President of the telepresence consultancy Human Productivity Lab and Peter Brockmann, President of Brockmann & Company - The Customer Insight Firm, the Handbook is a guide to reducing costs, improving individual and organizational productivity, improving time-to-market advantage, and leveraging your investment in telepresence and videoconferencing as part of your disaster recovery program in the face of war, terrorism, false flag terrorism, economic, or public health emergencies.


Executive Summary
Video conferencing had been relegated to the corners of the enterprise market for the past four decades, primarily as a communications service suitable for enthusiasts but not really ready for prime time. In recent years, that practice has changed dramatically. The introduction of HD cameras, codecs and low cost high speed networks defined an expectation for performance.

It was the introduction of telepresence that showed the power of quality and the need for a natural, elegant and immersive experience. Now that airlines are regularly failing - more than 25 in 2008 alone - and users have broken the 'must travel to meet' expectation, the technical, operational and cultural hurdles of enabling inter-company telepresence
and video conferencing need to be understood and overcome. This handbook, the first of its kind, is a comprehensive overview of these issues and includes six industry best practices that will enable your organization to connect with customers, partners and suppliers while reducing the hard, soft and opportunity costs of doing business.

The handbook is available as a free download due to the financial support of some of the leading firms in telepresence and videoconferencing, managed services, and internetworking including: BCS Global, BrightCom, Cisco Systems, IPeak Networks, MASERGY, TC&C Carin, and TATA Communications.

The follow on report, The Telepresence and Video Conferencing Exchange Provider Review will be a comprehensive review of a new class of telepresence and videoconferencing service providers: Telepresence and Video Conferencing Exchange Providers. Exchange Providers connect enterprise and carrier networks together, match disparate QoS tags, handle IP address conflicts, and enforce security policies to connect together partner, vendor, and customer companies on different networks for secure, high-quality telepresence and video conferencing sessions. The Telepresence and Video Exchange Provider Review will be released in January and is available for pre-order with a 20% discount at:
http://www.TelepresenceOptions.com/exchangereview

The Human Productivity Lab will be hosting The Developing an Intercompany Telepresence & Visual Collaboration Program Conference and Working Group on April 22nd, 2010 in Reston, Virginia. The event is for organizations looking to improve their ability to collaborate with their vendors, partners, and customers using telepresence and video conferencing and a working group where partners can get together to work out details of a joint program in a highly focused, productive environment. Details are available at http://www.TelepresenceOptions.com/conference
"The Inter-Company Telepresence and Video Conferencing Handbook" educates CIOs, executives, managers, telepresence and video conferencing professionals about the opportunities, challenges and solutions for inter-company telepresence and video conferencing with partners, vendors, and customers. Written by Howard S. Lichtman, President of the telepresence consultancy Human Productivity Lab and Peter Brockmann, President of Brockmann & Company - The Customer Insight Firm, the Handbook is a guide to reducing costs, improving individual and organizational productivity, improving time-to-market advantage, and leveraging your investment in telepresence and videoconferencing as part of your disaster recovery program in the face of war, terrorism, false flag terrorism, economic, or public health emergencies.


Executive Summary
Video conferencing had been relegated to the corners of the enterprise market for the past four decades, primarily as a communications service suitable for enthusiasts but not really ready for prime time. In recent years, that practice has changed dramatically. The introduction of HD cameras, codecs and low cost high speed networks defined an expectation for performance.

It was the introduction of telepresence that showed the power of quality and the need for a natural, elegant and immersive experience. Now that airlines are regularly failing - more than 25 in 2008 alone - and users have broken the 'must travel to meet' expectation, the technical, operational and cultural hurdles of enabling inter-company telepresence
and video conferencing need to be understood and overcome. This handbook, the first of its kind, is a comprehensive overview of these issues and includes six industry best practices that will enable your organization to connect with customers, partners and suppliers while reducing the hard, soft and opportunity costs of doing business.

The handbook is available as a free download due to the financial support of some of the leading firms in telepresence and videoconferencing, managed services, and internetworking including: BCS Global, BrightCom, Cisco Systems, IPeak Networks, MASERGY, TC&C Carin, and TATA Communications.

The follow on report, The Telepresence and Video Conferencing Exchange Provider Review will be a comprehensive review of a new class of telepresence and videoconferencing service providers: Telepresence and Video Conferencing Exchange Providers. Exchange Providers connect enterprise and carrier networks together, match disparate QoS tags, handle IP address conflicts, and enforce security policies to connect together partner, vendor, and customer companies on different networks for secure, high-quality telepresence and video conferencing sessions. The Telepresence and Video Exchange Provider Review will be released in January and is available for pre-order with a 20% discount at:
http://www.TelepresenceOptions.com/exchangereview

The Human Productivity Lab will be hosting The Developing an Intercompany Telepresence & Visual Collaboration Program Conference and Working Group on April 22nd, 2010 in Reston, Virginia. The event is for organizations looking to improve their ability to collaborate with their vendors, partners, and customers using telepresence and video conferencing and a working group where partners can get together to work out details of a joint program in a highly focused, productive environment. Details are available at http://www.TelepresenceOptions.com/conference

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Published by: Telepresence Options on Mar 08, 2010
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Handbook
HumanProductivityLab
 This handbook is made possiblethrough the generous support o:
www.HumanProductivityLab.com | www.Brockmann.com
© 2009 Human Productivity Lab and Brockmann & Company. All rights reserved. No portion o this document maybe reproduced or distributed in print or electronically without prior written permission o the copyright holder.
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1 The Inter-Company Telepresence & Video Conerencing Handbook
Executive Summary
Key Findings
• Economic, geopolitical and public health realities are driving the case for inter-companytelepresence and effective visual collaboration as air travel becomes more costly andinefcient• The higher quality end-user experience of telepresence coupled with capable tools fordata collaboration are providing an acceptable alternative for many face-to-face meetings• Telepresence equipment and network interoperability remains a major stumbling blocktowards widespread inter-company telepresence service adoption• The need for quality video connections with partners, vendors and customers canbe enabled through dedicated video overlay networks and telepresence and videoconferencing exchanges which specialize in connecting disparate networks• Security concerns will compel many companies to invest in premium services• The cultural and operational issues around inter-company telepresence are as importantto understand and address as the technical issues
  Video conerencing had been relegated to thecorners o the enterprise market or the past ourdecades, primarily as a communications servicesuitable or enthusiasts but not really ready or primetime. In recent years, that practice has changeddramatically. The introduction o HD cameras,codecs and low cost high speed networks denedan expectation or perormance.It was the introduction o telepresence that showedthe power o quality and the need or a natural,elegant and immersive experience. Now that airlinesare regularly ailing - more than 25 in 2008 alone- and users have broken the ‘must travel to meet’expectation, the technical, operational and culturalhurdles o enabling inter-company telepresenceand video conerencing need to be understoodand overcome. This handbook, the rst o its kind,is a comprehensive overview o these issues andincludes six industry best practices that will enableyour organization to connect with customers,partners and suppliers while reducing the hard, sotand opportunity costs o doing business.Human Productivity Lab and Brockmann& Company bring decades o experiencein telepresence, visual collaboration,managed services and inter-networking.Inter-company telepresence is the nextmajor requirement in the development o the industryLook or our ollow-on report: The Inter-Company Telepresence and VideoConerencing Exchange Review tobe released in January o 2010. Thereport is a comprehensive look at the Telepresence Exchange and ManagedService Providers that are enablingsecure inter-company services. Use theorm at the back o this handbook toreserve your copy when released.
 About The Collaboration
 
2 The Inter-Company Telepresence & Video Conerencing Handbook
 Table o Contents
Drivers for Telepresence
5
High Growth Is a Confuence o Factors5SARS, Swine Flu, Terrorism, Economic Crisis and Natural Disasters7Our Goal7
Fundamentals of Inter-Company Telepresence
8
It’s All About The Network8Inter-Company Telepresence Architectures11ISDN Networks and Video12ISDN Gateways13MPLS VPNs and Video13DiServ Introduces Perormance and Complexity14Telepresence and Video Conerencing Exchange Providers16Telepresence and Video Conerencing Communities o Interest (CoINs)17The Internet and Video17Internet Security18Trivial Firewall Settings or Single Station Inter-Company Video Communications19Session Border Controllers & Inter-Company Gateways or IP Video Networks19Video Automated Attendants20Virtual Waiting Rooms20Telepresence Interoperability20Collaboration Tools28Recordings29
Best Practices in Inter-Company Telepresence Operations
1. Strategic Review o Video Communications302. To Converge or Not To Converge313. Establish an Inter-Company Telepresence Program Champion324. Expand Your Network by Reaching Public Rooms335. Leverage Your Travel Management Supplier346. Integrate Telepresence Into Sales and Customer Support Processes35

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