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Management Thesis

Management Thesis

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Published by vishnu_mcj
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Published by: vishnu_mcj on Mar 08, 2010
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12/14/2012

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A MANAGEMENT THESIS ONSTRATEGIES ADOPTED TO INCREASE SALESINHDFC STANDARD LIFE INSURANCE CO. LTD.
A THESIS ONSTRATEGIES ADOPTED TO INCREASE SALESINHDFC STANDARD LIFE INSURANCE CO. LTD.
CERTIFICATE
This is to certify that the Management Thesis titled _____________________________________________________________  _________ submitted during semester ____________ of the MBA Program(The Class of 2010) embodies original work done by me.Signature of the Student Name (in Capitals) : ________________________ Enroll Number : ________________________ 
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TABLE OF CONTENTS
ACKNOWLEDGEMENTABSTRACT
1.
INTRODUCTION1.1CONCEPT AND OVERVIEW OF INSURANCE INDUSTRY
1.2
OBJECTIVES
1.3
INDIAN SCENARIO
1.4
HDFC IN INSURANCE INDUSTRY
1.5
GROWTH DRIVERS AND CHALLENGES IN INSURANCE INDUSTRY.
1.6
MARKETING STRATEGIES OF HDFC INSURANCE
1.7
INSURANCE EFFORTS.
2.
REVIEW OF LITERATURE
3.
RESEARCH METHODOLOGY
4.
RESULTS AND ANALYSIS5.CONCLUSION
6.
SUGGESTIONS
7.
BIBLIOGRAPHY
2
 
8.
ANNEXURE
8.1
QUESTIONNAIRE
ACKNOWLEDGEMENT
The making of any project calls for contributions and co-operation frommany individuals. It is the result of meticulous planning with thecontribution of inputs by individuals that led to the formation of the final project.It is indeed a moment of immense gratification for me to express my deepestgratitude to the faculty of INC Adam Smith Institute Of Management MsManisha (Management thesis guide) for providing me with an opportunity tocarry out this study and guide me to make this report on
Strategies adoptedto increase sales in HDFC Standard life insurance.
I would like to convey my sincere gratitude to Mr. Amar Singh
 
for hisvaluable suggestions while pursuing the project. Without the help of hisvaluable inputs, the completion of this project would not have been possible.I would also like to thank classmates for there suggestions and support toundertake this work and also during the course of study.
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