Intended for Microsoft Partners use only.
A Facebook Page is a customized presence for a brand or business on Facebook. Every Page is a uniqueexperience for users to become more deeply connected with a brand or business within a trustedenvironment.Page explanation and recommendations:1. Pages are valuable to brands that want to build community.2. A Page is free to build. The brand or business is responsible for building the Page andmanaging the content. Facebook is available to share best practices and act as a consultantfor Page development and enhancement.3. Positive actions taken on a Facebook Page are eligible for viral distribution via News Feed onFacebook.Example: If I become a fan of the Xbox Page, my friends on Facebook may be notiﬁed of thisaction via News Feed. List of actions that generate viral distribution in News Feed:a. Becoming a Fanb. Reviews of 3 Stars or morec. Created Discussion Board Postd. Reply to Discussion Poste. Posting on the Wallf. Comment on a Videog. User posting a Posted Itemh. User Comment on a Posted Itemi. Comment on Photoj. RSVP to Event4. Update content twice a month or as often as possible, with a seasonal overhaul once a quarter(dependent on brand).5. A Page can be used as a CRM tool. Once a person “becomes a fan” the brand or business canmessage that person as often as deemed appropriate.6. If sales metrics are the focus, consider linking directly to the purchase page. Note that when auser leaves Facebook their actions are not eligible to be distributed via News Feed to theirfriends.7. Event pages can be set up at no charge to make RSVPing an event seamless. Accepting an RSVPwill trigger viral distribution.8. Applications can be incorporated into a Facebook Page. There are several sources ofapplications that can be integrated into a Facebook Page.a. Facebook built applications speciﬁcally for Pagesb. Third party built applications for brandsc. Proprietary applications built by developers speciﬁc to a brand or business
Pages & Events