Professional Documents
Culture Documents
Ahmed Javaid
Fatima Zehra
Hina Shiraz
Ramla Sadiq
Shafaq Anwar
Zaakia Sajjad
Overview
• Industry analysis
• Subway
• Consumer perspective
• SWOT analysis
• Recommendations
Industry Analysis
• Globalization
• Diversification
• Location
• Ethical Responsibility
Fast Food Industry
• Success Factors
• Entry Barriers
• Exit Barriers
• Image
• Promotion/ Deals
• Healthy Menu
• Customizable Menu
• Location Advantage
• Niche Association
Weaknesses
• Outdated décor
• Non-familiarity with
healthy fast food concept
• People Perceptions
• Price
Niche Establishment
• First-Mover advantage
•
• Competition
• Food Contamination
• Economic Downturn
Recommendations
• Number of Outlets
• Niche Establishment
• Improved Interiors
• Drive-through business.
• Co-branding opportunities.
Thank you!!