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Cheat Sheet SEO for Wordpress

Cheat Sheet SEO for Wordpress

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Published by Serkan Algur
About WordPress Seo
About WordPress Seo

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Categories:Types, Recipes/Menus
Published by: Serkan Algur on Mar 08, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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ByMarkusWalter,Munich2008,V1.0CheatSheet:SEOforWordpress–poweredbyhp://www.tekka.de1
1.InstallWordpress
chooseanintelligentdomain‐namewhichcontainskeyword(s)(ifpossible)
choosethe„right“TLDforyou
2.robots.txt
createafile&nameit„robots.txt“
putitintherootdirectoryofyourdomain
toallowthebotsofallthesearchenginestocrawlallofyoucontent,insert#1inyourrobots.txt
becarefulwiththeuseofrobots.txt,youcanharmyourblogbyusingitthewrongway,beerreadthisgreattutorial
3..htaccess
createafile&nameit„.htaccess“
putitintherootdirectoryofyourdomain
tosetyourdefaultURLwithwww,edityour.htaccessandinsert#2
Wordpresswillalsouse.htaccesstocreatespeakingURLs
touse.htaccess,yourapachewebserverhavetosupportsmod_rewrite
4.URLstructureforposts
op\mizeyourURLstructurebyusingtheproper\esofwordpress(permalinks)
don‘tincludethecategoryinyourpost‐URLs,perhapsifyouchangethecategoryofapostlater,wordpresswillnotcreateanewURL
byincludingafour‐digitnumber,yourpostURLisop\mizedforGoogleNews(perhapsyouwanttogetinthere)
don‘tincludetoomuchfolders
forexampleyoucansetyourpostURLbyusing#3
5.Chooseyourtheme
youcanfindmanythemes,herearesomegreatresources:
ThemeViewer
ThemeDesigner
CandyCollege
Bloggonaut
WordpressThemes
Noupe
MagazineThemes
Hackwordpress
Dr.Web
downloadsomethemesyoulike,butalsoinspectthesourcecodeofthetheme:besurethatthesourcecodeiswellstructured
6.Op\mizetheme:Header
op\mizeyour\tle,chooseanideal\tleforallkindsofpagesofyourblog:#4
ifnecessary,dothesamewithyourdescrip\ons
dont‘tletsearchenginesindexingallofyourpagestoavoidduplicatecontent:#5
addsomelanguageinforma\on:#6
specifytheloca\onofyourrobots.txt:#7
Example&CodeArea
#1:User‐agent:*Disallow:#2:RewriteCond%{HTTP_HOST}^domain.tld$[NC]RewriteRule^(.*)$hp://www.domain.tld/$1[R=301,L]#3:/666%post_id%‐%postname%/#4:<\tle><?phpif(is_single()){?><?phpthe_\tle();?>|tekka.de</\tle><?php;}?><?phpif(is_page()){?><?phpechowp_\tle();?></\tle><?php;}?>#5:<?phpif(is_day()||is_tag()||is_search()||is_404()||is_author()){echo"<metaname="robots"content="noindex,follow,noodp"/>";}else{echo"<metaname="robots"content="index,follow,all,noodp"/>";}?>#6:<metaname="language"content=„en"/>#7:<metaname="siteinfo"content="robots.txt"/>
7.Op\mizetheme:Body
removethelinkofyourpostsheadline
useheadlinestohighlighttextpassagesasimportant,nottostyleyouryourdesign(alsoremovethe<h2>‐headlinesfromyoursidebar
usepageranksculp\ngcareflully
8.Musthaveplugins
Addlinkaributefordoingpageranksculp\ngtheeasyway
CustomQueryStringReloadedtochangethenumberofpostsdisplayedinyourarchives,categories…
DagonDesignSitemapGeneratortocreateaHTML‐sitemapforbeerinternallinkbuilding
GoogleXMLSitemapstocreateweb‐sitemaps
Pagebar2toop\mizethenaviga\oninyourblog
SimilarPoststoop\mizeyourinternallinkstructure
Sociableincludesbuonsforsocialbookmarkingpagesinyourposts
wpSEOtoop\mize\tle,descrip\on&keywordseasily
9.Usertracking
installausertrackingsystemtoanalyseyourtraffic(forexampleuseGoogleAnaly\cs)
10.Addingasitemap
addyoursitemapinGoogleWebmastertools
11.Archives
createamonthly&weeklyarchiveHint:Amoredetailedresourcetoop\mizeyourWPblog:JoostdeValk
 
Hint:
allthestepsofthischeatsheetareonlysomebasics
withthischeatsheetitispossibletocreateawordpress,nearlyop\mizedforsearchengines
tohavesuccessinsearchengines,itisalsoveryimportanttogetbacklinks,connectandinteractwithotherbloggers
thatstopicforanothercheatsheet

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