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Harnessing Social Media in Online Market Research - SIS International Research

Harnessing Social Media in Online Market Research - SIS International Research

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Published by: SIS International Research on Mar 09, 2010
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09/27/2010

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Presented to AIMRI Conference on PanelsRomeMarch 5, 2010Michael StanatResearch ExecutiveSIS International Research
 
Agenda
 
Make Social Media more actionable for market researchers
 
Explain what end-clients ultimately want from this research
 
Explore new tools at our disposal
 
Explain how to integrate new & old methods for robust solutions
 
What is Social Media
“ConversationPrizm”byguruBrianSolisathttp://www.briansolis.com/2008/08/introducing-conversation-prism/

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