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Moving to Next Generation Corporate Citizenship

Moving to Next Generation Corporate Citizenship

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Published by: ricardopv82 on Mar 09, 2010
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11/07/2010

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CCCDCentrum für Corporate Citizenship Deutschland
Moving toNext Generation Corporate Citizenship
Philip H.Mirvis and Bradley K.Googins
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CCCD – the Center for Corporate Citizenship Germany
is a non-profit organisation at the interface between busi-ness,academia,and politics.In cooperation with leading companies,both domestic and foreign,academicinstitutions and civil society organisations,CCCD acts as a think space and competence centre,providing aplatform for dialogue; acting as catalyst and host.In this capacity,the CCCD arranges forums for exchange between corporate citizens,business,academia,poli-tics and civil society,supplies and carries out applied research,facilitates learning processes through debateand skilling opportunities,and supports cooperation between businesses and partners from civil society,acade-mia,and/or politics.Using workshops,publications and public events,CCCD also acts as a driving force for the corporate citizenshipdebate in Germany and for the practical efforts by businesses taking an active role in society.CCCD is the German partner of the Center for Corporate Citizenship at Boston College,USA,as well as a part-ner of Business in the Community,UK.
Contact:
CCCD – Centrum für Corporate Citizenship DeutschlandKollwitzstr.73D-10435 Berlin+49 (0)30 – 41 71 72 21info@cccdeutschland.orgwww.cccdeutschland.org
Bradley K.Googins
is executive director of the Boston College Center for Corporate citizenship and associateprofessor at the Carroll School of Management.He is one of the world’s leading experts on corporate citizen-ship and writes extensively on the subjects.
Philip H.Mirvis
is an organizational psychologist whose research and private practice concerns large-scale orga-nizational change and the role of the business in society.He is a research fellow of the Center.
 
Management Summary0.IntroductionI.The New Operating environment
Globalization and Business PowerSocial and Environment IssuesDiscontent with BusinessPowerful New InterestThe State of Practice
II.Relating to Society: Citizenship outside In
Issues Management: From Defensive to ResponsiveScanning the EnvironmentDefining Issues that MatterStakeholder Relationships: From Adversaries to PartnersStakeholders as PartnersTransparency and Reporting: To Openness and AccountabilityPublic Reporting
III.Responding To Society: Citizenship Inside Out
Conceptions of Citizenship: Changing the GameIntegrationChanging the GameStrategic Intent: Citizenship as StrategyCitizenship Value PropositionBringing Mission to LifeMarket Creation and Social ChangeLeadership: Top to BottomTrailblazersShared LeadershipManagement Structures: Margins to MainstreamsCoordinative MechanismsGovernancePerformance Management Systems
IV.Toward Global Corporate Citizenship
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Mirvis/Googins: Moving to Next Generation Corporate Citizenship

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