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P. 1
Markting Plan

Markting Plan

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Published by Panir Selvam Veloo

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Published by: Panir Selvam Veloo on Mar 09, 2010
Copyright:Attribution Non-commercial

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04/07/2011

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THE IMPERIAL
THE IMPERIAL
 
MARKETING PLAN FOR
 
MARKETING PLAN FOR
 
EASY TOUCHEASY TOUCH
Vinotha a/p VUijayan
Nurul Atiqah btKamarulazman
Panirselvam a/l Veloo
 
EXECUTIVE SUMMAREXECUTIVE SUMMAR
 The Imperial’ provide product in the form of service to airlines industry.
 To launch a new technology touch screenproduct also known as mini electronic screen,‘Easy Touch’ into airlines market.
. ‘Easy Touch’ is a mini size LCD monitor whereplaced in front of passengers seats
. We are targeting specific segment such asonly Malaysia’s airlines company.
 
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
‘Easy Touch’ will be priced as lowas RM 4,000 to emphasizeproduct’s superior value andmake it affordable

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