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Presented by: Gunjan Dugar Manish Madhukar Mohit

Presented by: Gunjan Dugar Manish Madhukar Mohit

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Published by mohit.almal
This is a strategy report on Amul India...
This is a strategy report on Amul India...

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Published by: mohit.almal on Mar 09, 2010
Copyright:Attribution Non-commercial


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Presented By:GunjanDugar
Manish Madhukar
formally registered on December 14,1946
During 1940’s the milk procurement was done bya private company, Polson’s Dairy in Anand
In 1946, under the leadership of SardarVallabhbhai Patel, Mr. Tribhuvandas Patel, a localfarmer organized farmers into a Cooperative
In 1949, Dr. Verghese Kurien joined dairy InstituteResearch at Anand
Membership -
Committing to supply a certain quantity of milk for acertain number of days in a year
Would continue to be a member only if he kept up thiscommitment
Cooperative, not only collected milk but also providedsupport services
veterinary care for their cattle
Supply of cattle feed of good quality
Education on better feeding of cattle
Facilities for artificial insemination of their cattle

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