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Presented by: Gunjan Dugar Manish Madhukar Mohit

Presented by: Gunjan Dugar Manish Madhukar Mohit

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Published by mohit.almal
This is a strategy report on Amul India...
This is a strategy report on Amul India...

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Published by: mohit.almal on Mar 09, 2010
Copyright:Attribution Non-commercial

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02/27/2014

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Presented By:GunjanDugar
Manish Madhukar
MohitAlmalVineetSekhani
 
Background
AMUL
 –
formally registered on December 14,1946
During 1940’s the milk procurement was done bya private company, Polson’s Dairy in Anand
In 1946, under the leadership of SardarVallabhbhai Patel, Mr. Tribhuvandas Patel, a localfarmer organized farmers into a Cooperative
In 1949, Dr. Verghese Kurien joined dairy InstituteResearch at Anand
 
Background
Membership -
 –
Committing to supply a certain quantity of milk for acertain number of days in a year
 –
Would continue to be a member only if he kept up thiscommitment
Cooperative, not only collected milk but also providedsupport services
 –
veterinary care for their cattle
 –
Supply of cattle feed of good quality
 –
Education on better feeding of cattle
 –
Facilities for artificial insemination of their cattle

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