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Rural Marketing

Rural Marketing

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Published by enjoyevmoment

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Published by: enjoyevmoment on Mar 10, 2010
Copyright:Attribution Non-commercial

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10/31/2012

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Scope of 
Rural Marketing
By:Sweta Anmulw(Amity Inst.NGOManagement)
 
What is Rural area?
Government agencies like I
RDA
(InsuranceRegulatory and Development Agency and
NCAER (
National Council for applied EconomicResearch) define Rural as :
Village with a population <5000with 75% male populationengaged in agriculture etc.population density <400 sq km
 
Market

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