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Market Penetration of Amul Milk

Market Penetration of Amul Milk

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this project will help management student to understand the concept of market penetration.
this project will help management student to understand the concept of market penetration.

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Published by: sumeet singh jasrotia on Mar 10, 2010
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08/19/2013

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The Taste of India
 
PROJECT REPORT ON
“A Study on Penetration of Amul Milk in RetailOutlets of Pune City”
This study was conducted from 8
th
June 09 to 8
th
August 09
AtGujarat Co-operative Milk Marketing FederationLtd
.
BY:SUMEET SINGH JASROTIAPGDM
OF
 
A report submitted in partial fulfillment of therequirements of PGDM (2008-10)
Company Guide: Faculty Guide:
Mr. PRANIL JADHAV Prof. K.K BHASINSENIOR EXECUTIVES (SALES)OF GCMMF LTD PUNE
ASIAN SCHOOL OF MANAGEMENT1
 
 
The Taste of India
INDEX
S.NO.CONTENTSPAGENO.
1ACKNOWLEDGEMENT32DECLARATION43CERTIFICATE BY GUIDE54INTRODUCTION TO THE PROJECT65EXECUTIVE SUMMARY86INDUSTRY PROFILE97CHAPTER 1- INTRODUCTION AND 13HISTORY OF THE COMPANY8CHAPTER-2 OBJECTIVE AND SCOPE259CHAPTER-3 RESEARCH METHODOLOGY2610CHAPTER-4 DATA ANALYSIS AND 28INTERPRETATION11CHAPTER-5 LIMITATIONS3912CHAPTER-6 FINDINGS4013CHAPTER-7 SUGGESTIONS AND 41RECOMMENDATIONS14ANNEXURE4215 PRODUCT PROFILE45
ASIAN SCHOOL OF MANAGEMENT2
 
 
The Taste of India
ACKNOWLEDGEMENT
With immense pleasure, I would like to present this project report for 
Kaira DistrictCo-operative Milk Producers’ Union Ltd., Anand
. It has been an enrichingexperience for me to undergo my summer training at AMUL, which would not have possible without the goodwill and support of the people around. As a student of 
ASIAN SCHOOL OF MANAGEMENT, PUNE
I would like to express my sincerethanks too all those who helped me during my practical training programme.Words are insufficient to express my gratitude toward
Mr. Pranil Yadav
, the punehead of 
AMUL
.At last but not least my grateful thanks is also extended to
Mrs. Madhavi Khare
(Director 
’ ASIAN SCHOOL OF MANAGEMENT’
Pune) and my thanks to all myfaculty members for the proper guidance and assistance extended by them. I am alsograteful to my parents, friends, to encourage & giving me moral support.However, I accept the sole responsibility for any possible error of omission andwould be extremely grateful to the readers of this project report if they bring suchmistakes to my notice.
Date:31
st
January 2010Place:PuneDuration:08
th
June to 08
th
August, 2009
ASIAN SCHOOL OF MANAGEMENT3

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