LeadForce1® Launches Intent-Driven Enterprise Marketing Automation 2.0 Solution
Bangalore, Karnataka, India, Wednesday, March 10, 2010 -- (Business Wire India) LeadForce1 officiallylaunched today with a mission to change the dynamics of enterprise marketing automation. Helpingenterprises to break free from the sales-marketing divide, LeadForce1 is fast becoming the marketingautomation platform of choice. The company has developed a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipelinevelocity, and delivers unique value by connecting sales teams with qualified prospects in real-time.Over 200 enterprises depend upon the proven LeadForce1 platform as a strategic tool to achievemarketing metrics and drive sales goals. "While we were already using a marketing automation solution,it was limited only to the leads resulting from form-
fills”, said Heather Dalloul, AVP of Marketing atSymphony Services. “LeadForce1 presented an innovative solution to grow our lead generation many
-fold. They have a compelling value proposition and the implementation is also quick. LeadForce1 hasopened new doors for our business and I would recommend it to anyone looking for a smart and costeffective lead generation solution."
LeadForce1 offers the unique benefit of being able to determine an online visitor’s interests and intent,
using advanced behavioral analysis. Marketing and sales teams can now precisely manage lead nurturingprograms and effectively target messages and offers that are customized around the interests of eachindividual lead. The result is marketing campaigns with greater impact, larger sales pipelines, andimproved sales productivity.
Forrester Research opinion supports the LeadForce1 vision. “Tools that monitor online activity, match
visitors against commercial databases, look up their firms and roles, and help sales proactively chase
buyers across the web take priority over technology that manages demand once it comes in the door”,
says Laura Ramos, Principal Analyst at Forrester.The disconnect between sales and marketing teams is a major cause of concern for most B2Borganizations, especially when it comes to the lead management process. LeadForce1 is the onlymarketing automation solution which provides both sales and marketing with unmatched lead insightand intelligence through a shared, holistic Opportunity ViewTM helping them discover salesopportunities in real-time and populate the funnel with only qualified leads. This capability alsointegrates with the company's email marketing module to create intent-driven lead nurturing campaignsand sales pitches driven by real customer needs.