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Customer retention and expansion strategy for bharti axa life insurance company

Customer retention and expansion strategy for bharti axa life insurance company

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Published by: sc1987 on Mar 10, 2010
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08/01/2013

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A RESEARCH REPORT ON
CUSTOMER RETENTION ANDEXPANTION STRATEGY OF BHARTIAXA LIFE INSURANCE COMPANY LTD
Submitted in partial fulfillment for the award of the degreeMaster of Business Administration
SUBMITTED BY:SHAILIKA CHAUHANMBA (2008-2010)
 
INDUSTRY GUIDE FACULTGUIDEMr. Sachin Shekhar Mrs.Meenakshi Saxena
 
 
SHOBHIT UNIVERSITY SCHOOL OF BUSINESS STUDIESMODIPURAM
DECLARAION
I Shailika Chauhan, a student of MBA , at School of Business studies, Shobhituniversity hereby declare that this Project Report under the title
Customerretention and expansion strategy of Bharti axa life insurance company Ltd.
” isthe record of my original work under the guidance of Mrs. Meenakshi Saxena.This report has never been submitted to anywhere else for award of anydegree/diploma.
Place: Meerut SHAILIKACHAUHANDate: MBA (Marketing)
 
 
 
ACKNOWLEDGEMENT
I take this opportunity to thank Mr. Sachin Shekhar, my project guide, who helped,inspired and mentored me and without whose support this project report would nothave taken its current shape
.
 I would like to thank my Project Guide Mrs. Meenakshi Saxena, at SBS, ShobhitUniversity
 ,
Meerut
 
who helped me in making this project and for his constantsupport and inspiration.Finally I thank all my friends who gave me the important information about theliterature related to this project and also helped with websites that provided mewith adequate topics.I once again express my heartfelt indebtness to all-aforesaid. Any omission or error in acknowledgement is inadvertent. For such oversights and lapses, I tendeunconditional apology.
SHAILIKA CHAUHAN

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