2011 Nissan NV Debuts at NTEA Work Truck Show; Breakthrough DesignBrings New Thinking to CV Van Segment
– Nissan Enters North American Commercial Vehicle Market with Innovative Standard and High Roof Vans Designed to “Help Businesses Run Better” –
As Nissan finalizes plans to bring its first production commercial vehicle (CV) to the NorthAmerican market in late 2010, it is starting with a truly ground up design – from its ruggedladder frame to the roof rack mounting brackets on the top of the innovatively conceived andstyled body. Yet the all-new Nissan NV (Nissan Van) also has the advantage of Nissan’sexceptional commercial vehicle heritage, covering 75 years and more than 75 percent of theglobal CV market.“The new kid on the block, as it turns out, is also a long-time player in the global commercialvehicle market. As the first non-domestic nameplate to design, manufacture and sell CVs in theUnited States, we bring a more than seven-decade tradition of durability, quality and reliability toour products,” said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan NorthAmerica, Inc. (NNA). “At the same time, we’ve taken a fresh look at every aspect of the CVbusiness – including styling, powertrain, interiors, cost of operation and ownership, dealershipsales and service operations and, most importantly, real world customer needs.”The first production models in Nissan’s new North American CV lineup are the 2011 NissanNV1500, NV2500 HD and NV3500 HD. They will be available with a choice of 4.0-liter V6 and5.6-liter V8 engines and in two body styles, Standard Roof (all models) and High Roof (NV2500HD and NV3500 HD only) – with High Roof models offering stand-up walkthrough/work cargoarea capability.“It’s been too many years since any manufacturer in this segment has taken a ’clean sheet’ lookat the needs of owners and operators in the CV segment,” said Castelli. “We’ve invested morethan five years researching the comfort, style and smart functionality demands that will enablebusiness owners to accomplish more throughout their day. We plan on coming out of the boxwith segment-busting vehicles, so customer input was essential.”The NV planning team employed a wide range of innovative customer research methodologies,including focus groups, on-site visits and concept reviews. The quantitative and qualitativeresearch took place all across America – Los Angeles, Chicago, New Jersey, Dallas, Detroit,New York, Minnesota, Arizona and other markets. The team met with large fleet owners andmanagers, small business owners, aftermarket suppliers and converters and rode along withowners of competitive vehicles.“The NV is one of the most researched projects ever in the history of Nissan. We touched themarket at every point possible, with the findings reflected in every aspect of the final NVdesign,” added Castelli.
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