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The Integration of Market Research and Competitive Intelligence - March 2010

The Integration of Market Research and Competitive Intelligence - March 2010

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Presented by SIS International Research - March 2010
Presented by SIS International Research - March 2010

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Published by: SIS International Research on Mar 11, 2010
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03/11/2010

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The Integration of Market Research &Competitive Intelligence
Presented by SIS International ResearchMarch 2010
 
THE
 
OVERALL
 
DIFFERENCE
 
Market Research
Tells you what you want and need to know
Is a science
Business Intelligence
May tell you what you don’t want to know
Is an art”
2
Copyright ©2010 2020. SIS International Research Inc. All Rights Reserved.
 
THE
 
EVOLUTION
 
AND
 
THE
 
“ERA”OF
 
MARKET
 
RESEARCH
Market research evolved during the post World War II period,driven by the rapidly growing US consumer market
During the 1950s the 1970s, application of scientific andanalytical methods were employed for:
market segmentation
market projection
development of consumer profiles
attitudes and usage studies
new product concept testing
tracking and performance/measurement studies of retailproducts
customer satisfaction studies
3
Copyright ©2010 2020. SIS International Research Inc. All Rights Reserved.

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