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Customer Loyalty

Customer Loyalty

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Published by naivemono
customer loyolty
customer loyolty

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Published by: naivemono on Mar 11, 2010
Copyright:Attribution Non-commercial

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04/14/2013

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Customer Loyalty 
Group-10 aDhiraj kumar KalyanbalajiBvn prashant
 
What is a Customer Loyalty Program ? 
Customer loyalty describes the
tendency of a customer tochoose
one business or product over another for a particular need.A Customer Loyalty program is used to provide incentives for customers to purchase goods or servicesThe program usually specifies a minimum requirement to receivethe incentive
e.g. purchase 10 coffees and receive the 11
th
coffee free
 
Many companies focus on rewarding customers who have repeatpurchases. Suchreward programshave their place in assuringcustomer loyalty. However, if the product or service doesn'tmeet customer needs, no reward program will keep themreturning. For success in the long run, an organization must:
Continuously improve
Quickly identify and resolve problems to the customer'ssatisfaction -- or more

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