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Marketing (Full)2007 347

Marketing (Full)2007 347

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Published by mba_shashank
for full marketing notes in precise way.....
for full marketing notes in precise way.....

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Published by: mba_shashank on Mar 11, 2010
Copyright:Attribution Non-commercial

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04/29/2014

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Marketing Orientation
 
COMPANY ORIENTATION TOWARDS MARKETPLACE
1.
PRODUCTION
- EASY AVAILABILITY AND LOW COST2.
PRODUCT
- SUPERIOR PRODUCTS, INNOVATIVE FEATURES3.
SELLING
- AGGRESSIVE SELLING & PROMOTION4.
MARKETING / CUSTOMER 
- FOCUS ON CUSTOMER 5.
SOCIETAL MARKETING
- CUSTOMER & SOCIETY
 
SELLING V/S MARKETING
SELLING MARKETING
STARTING POINTMEANSENDSPRODUCTAGGRESSIVESELLING &PROMOTIONPROFITS THRUSALES VOLUMECUSTOMER NEEDSSUPERFLUOUSSELLINGPROFITABILITYTHROUGHCUSTOMER SATISFACTION

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