Web 2.0 Workbook
Find Your Hedgehog Concept and Register YourWeb Domain Name
Find Your Own Hedgehog Concept
Good to Great
, Jim Collins introduces the Hedgehog Concept. He
describes it as “a simple, crystalline concept that flows from deep
understanding about the intersection of the following three
circles…1. What y
ou can be the best in the world at (and equally
important, what you cannot be the best in the world at)…2. Whatdrives your economic engine…[and] 3. What you are deeplypassionate about.”
Before launch your own Web 2.0 business, spend some timeanswering the following question in order to find the intersection of the 3 circles:Identify the things you are
about:1). What are those things that you absolutely love doing?2). What activities cause you to be in a flow state; where you losetrack of time?3). What are the things that you enjoy doing the actual process, for
it’s own sake?
4). What things do you choose to do in your spare time? What areyour hobbies?5)
. What would you do even if you weren’t going to get paid?
What do you volunteer to do today?6). What are the things that you brag about the most, or thestories that you re-tell the most?Better understand your
skills and strengths (you can be the Best
)1). Is there anything you feel you were simply born to do?2). Are there things about you that impress others but you take forgranted?3). What are the areas that people say, wow, you are really greatat this?4). Are their skills that seem to come easy to you while othersoften struggle?