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Tennagers Impact

Tennagers Impact

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Published by Neha Ashani

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Published by: Neha Ashani on Mar 12, 2010
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05/08/2010

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Thakur College of Commerce of ScienceProject Report On
: -
Marketing Research
Under The Guidance of 
: -
Professor Rupal Shroff 
Group Number
: -
08
NamesRoll
 
Numbers
Aastha Pandey937053Leisha Changrani937021Shruti Singh937022Vaishali Shetty937023Surabhi Pangtey937024Deepika Narayan937051 Neha Ashani907053
 
The Research Process
There are 15 steps in the research processA research project is conducted through several stages called research process.Various steps involved in that process are interwoven into each other in the sense that eachstep will have same influence on the successive steps. Thus, MR Procedure means a sequenceof steps taken to initiate and complete the entire research project. The given chart suggestssteps involved in marketing research process.
Formulating the Research Problem
The first step in the research process is formulating the research problem. This is themost important stage. It is rightly said that “a problem well defined is half solved”. Poorlydefined problems cause confusion and do not allow the researcher to develop a good researchdesign.To identify the research problem three situations must be identified
Overt Difficulty
Overt difficulties are those which are quite apparent and which manifestthemselves. These problems are like competition, maximum retail price determining andsuch other problems.
Latent Difficulty
Latent difficulties are those which are not so apparent but they are not checkedthey would not soon become evident. Over here the focus should be more on creativity asteenagers are losing interest in Print Media.
Unnoticed Opportunity
Once the researcher has identified two or more problems the next step is that hehas to decide which of the problem is to be selected. He should select the problem thatwill give him the maximum net value of research. After the problem has been chosen the
 
next task is to formulate it precisely. A complete problem definition must specify each of the following:
Unit of analysis
The individuals or objects whose characteristics are to be measured are called the unitof analysis. The units always identify the objects to be studies.The unit of analysis over here is the number of teenager’s i.e. 50(approx).
Time and Space Boundaries
The time and space boundaries are from 25
th
Jan 2010 to 8
th
Feb 2010.
Characteristics Of Interest
This aspect identifies the focus of the problem. The focus of the problem is todetermine the impact of Print Media on Teenager’s.
Hypothesis Development
A hypothesis is a proposition which the researcher wants to verify. Over here thehypothesis is that is to find the impact of Print Media has Effect on Teenager’s.
Determining the Sources of Data
Methods used for Analysis
There are three types of sources from where the data can be collected they are asfollows:-
1.Correlation
It is a bivariate analysis. Correlation is a statistical technique. It is used to measure therelationship between two or more variables. It is conducted by drawing a graph of thetwo series under study. Scatter diagram is used showing independent variables anddependent variable that is collected from teenagers and from other people.
2.Regression 
It is a bivariate analysis. It is used when the researcher wants to estimate the value of one variable with another. The relationship between the two variables can be linear or 

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