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eDMO and mDMO in Action

Our two principal products eDMOand mDMO are under evaluationfrom two of the majordestinations in Greece. AncientOlympia and Kefalonia. Localauthorities say that eDMO isthe product that suit besttheir needs for strategic andintegrated tourism marketing.

DESTINATION MARKETING ORGANIZATION PLATFORM

We provide an integrated platform that aims to help authorities perform optimal destination marketingcampaigns and traveler engagement by serving georeferenced content to both web and mobile.

eDMO platform aims to be the first andmost complete destination marketing toolin the market. Our ambition is to providea turn-key solution that will act as anadded value generation tool targeted tolocal tourism authorities. The scope of thefunctionalities offered by eDMO is notonly limited to content informationdistribution and administration, but takesthe concept one step ahead by targetingmarketing activities online and offline.The main objective of the platform is tohelp destination management authoritiesto apply integrated and strategicmarketing and communication solutionsthrough a fully configurable platform thatprovides targeted information to strategicand niche tourism markets.The system can handle packages,content information about travel relatedPOI’s, reviews, experience sharing andtour guides, targeting both the web andmobile, via our white labeled mobileapplication client. All the aforementioned functionality hasresulted to proven visibility increase,based on targeted advertisement usingspecific vacation packages, SEO, SEM,link building, affiliated posts, onlinecompetitions and ad campaigns both onFacebook and the web. This awarenessgrowth, as it is proven by the analytics,for the destination is monetized viavarious channels that eDMO providessuch as dynamic packaging, onlinebooking, reviewing and rating for localbusinesses, loyalty programs and more.

Destination ManagementWeb Mobile Architecture

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Tourism Strategic Marketing

State of the art, targeted tourism strategic marketingservices are provided in a central level to eachdestination authority by eDMO. Segmentationbecomes essential on delivering relevantcommunications, targeting each traveler in aunique way by taking into account his specialneeds. In addition, eDMO also deﬁnes allappropriate formats to diverse groups at variouspoints in the purchase process. This translatesinto understanding and offering individualprospects, different communications options, allowingthem to modify their choices and incorporating past activity topersonalize their trip experience. This implies the needfor more sophisticated data collection.eDMO’s methodology is primarily based on it’sresponsible for extensive statistical onsiteresearch in order to obtain each traveler proﬁleand quota. These data after they are collectedthey are statistically analyzed in order to providethe basis of the targeted marketing plandevelopment.

Ancient Olympia Case Study

Detour successfullypresented the strategic marketing campaign forsustainable tourism growth with emphasis ongreen development andperiod extension withfocus on mega-conferenceorganization and freestay campaigns throughfacebook and twitter

DO YOU USE DMO ?QUERYPROCESSTARGETMONITOR

Questionnaire

analytics andtargetedsurveys fortravelers foryourdestination.

Statistical

processinganswers andcreating thetravelerprofile forthedestination.

Create targeted

packages andcampaigns fortourism strategic marketingaiming tospecifictraveler quota.

Gather

and processtraveler reviewsand behaviors foryour tourism product and applydata miningtechniques to spottrends and niches.

EGESTA QUIS SETAHMET LOREM

TARGETED MARKETINGAND MULTIPARTCOOPERATION BUILDS TOSUCCESS CASES

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Web Mashup and experiencesharing

Google maps mashups foraggregation of georeferences images,videos and reviews. This particular viewprovides to travelers the followinginformation.•Display georeferenced imagesfrom mobile sharing or aggregationfrom other online data sources likepanoramio and flickr.•Display of georeferenced tweets inan integrated experience timeline.• Aggregate photos that have beentagged with the destination profile onFacebook.•Display of POI’s and detailedbusiness directories of the local travelindustry professionals.•Street map view functionality andaugmented reality view. These viewsare associated with specific point ofinterest like museums and urbaninstallations. The system automaticallyintegrates with Microsoft photosynch API to generate augmented realityviews of all the surroundings andvirtual travels from all webclients.•Events and festivals.•Natural sights of interest,archaeological sites, point ofinterest, mountains, trekkingroutes, shelters.•Data integration from GPSdevices and route sharing.Travelers can either upload datafrom their mobile phone andshare their root with air imagetagging.•View for all trips and excursionroutes. Altitude, distance, images of theroute, metadata of the route, placesvisited and reviews for these places.

ADVANCEDMAPPINGSERVICES

eDmo web mashup has integratedPOI clustering to achieve the most ofthe map viewing services. Thereforefacilitating our asynchronous webtechnologies, travelers can post andshare their experiences (images, videos,review) via their mobile clientapplications and share in real othertravelers experiences in the same area.