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Models of CB & Industrial Buying Behaviour

Models of CB & Industrial Buying Behaviour

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Published by shivali_kamal4622

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Categories:Types, Business/Law
Published by: shivali_kamal4622 on Mar 12, 2010
Copyright:Attribution Non-commercial

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10/30/2012

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OrganizationalOrga
 
nizationalBuying Behavior &Buy
 
ing Behavior &Models of ConsumerModels of ConsumerBuyingBuy
 
ing
 
Shivali KamalShivali Kamal Third sem Third semRbs,HyderabadRbs,Hyderabad
 
 
Contents in brief:-Contents in brief:-
Consumer Decision-Making,
Models of Consumer Behaviour,
Types of consumer behaviour models,
Industrial buying behaviour 
Industrial Vs Consumer Market &
The process of industrial purchasing .
 
 
Consumer Decision-Making
Buyer decision processes are the decision making processes undertaken byBuyer decision processes are the decision making processes undertaken byconsumers in regard to a potential market transaction before, during, andconsumers in regard to a potential market transaction before, during, andafter the purchase of a product or service.after the purchase of a product or service.A general model (“box-and-arrow” models) consists of :-A general model (“box-and-arrow” models) consists of :-

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