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Measurement & Scaling Techniques

Measurement & Scaling Techniques

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Published by ROHAN CHOPDE

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Published by: ROHAN CHOPDE on Mar 12, 2010
Copyright:Attribution Non-commercial

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10/29/2012

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Measurement & Scaling Techniques
 
Measurement
Measurement is a process of mapping aspectsof a domain onto other aspects of a rangeaccording to some rule of correspondence.
In measuring, we device some form of scale inthe range and then transform or map theproperties of objects from the domain onto thisscale.
Nature of data1.Nominal data2.Ordinal data3.Interval data4.Ratio data
 
Measurement Scales
ScaleNumber SystemMarketingPhenomenaPermissibleStatistics
NominalScaleUnique definition of numerals(0,1,2,…,9)Brands,Male – Female,Store type,Salesterritories.Percentages,Mode,Binomial test,Chi-square test.Ordinal ScaleOrder of numerals(0<1<2< … <9)Attitudes,Preferences,Occupation,Social class.Percentile,Median,Rank-order-correlation.IntervalScaleEquality of difference( 2 – 1 = 7 – 6)Attitudes,Opinions,Indexnumbers.Range, Mean,Standarddeviation,Product-momentcorrelation.Ratio ScaleEquality of ratios Age, Costs, Geometric mean,

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