A publication of Skyline Exhibits | Winter/Spring 2010

Making a Major Splash!

10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows
What's Working In Exhibiting
11 New Exhibiting Products from Skyline
In this issue:

Success Stories

2 American Airlines: Flying High With Lightweight Replacement

4 SplashTacular: Making a Major Splash!

6 Skyline Exhibits: Exhibitors Swarm to New Products

8 Ortronics: Why Switch?

Industry News

11 6 Things You Can Test to Improve Your Trade Show Marketing

12 10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows

14 What's Working In Exhibiting

Skyline News

16 11 New Exhibiting Products From Skyline

Skyline Exhibits
Dedicated to Your Exhibiting Success ®

Skyline Exhibits • Winter/Spring 2010 • 1

success stories
Components of the cutaway fuselage provided atmosphere at a Paramount Studios party following the premiere of “Up in the Air,” a motion
picture with a prominent role for American Airlines. “People were impressed with the realism,” says an airline representative.
Flying High With Lightweight Replacement
American Airlines grounded a
custom cutaway fuselage, com-
plete with a stainless-steel
exterior and wall panels from an
aircraft’s interior, and replaced
it with a lightweight replica for
bigger audience appeal and
smaller nonproductive expenses
for shipping, drayage, installa-
tion, dismantling and storage.
The new Skyline exhibit, which
stretches up to 30 feet in length,
stands nearly 4 feet taller than the
previous fuselage, and doesn’t force
visitors to stoop upon entering.
“I think it’s great,” says James
Zackey, Advertising/Brand
Management Specialist with
2 • Winter/Spring 2010 • Skyline Exhibits
American Airlines. “It gives us
something new. The height makes
us stand out more. And Skyline did
a great job of incorporating it with
our existing Skyline components.”
“Over the next four, five
years, we’ll gain
substantial savings.”
James Zackey
Featuring a lightweight framework
and fabric graphics, the Skyline
system sheds weight and labor.
“It’s much more economical to
ship and doesn’t involve all the
man-hours to assemble,” Zackey
says. “Over the next four to five
years we’ll gain substantial sav-
ings. That frees up dollars for
other marketing needs.”
Because the Skyline fuselage
offers the flexibility to exhibit in
10-foot increments and to sepa-
rate the interior and exterior, the
airline quickly found additional
uses, such as internal meetings
and presentations by various
divisions.
“We wouldn’t have considered
doing that with the old structure,”
Zackey says. “The Skyline exhibit
is easy to ship, easy to install, and
provides instant branding for
American Airlines. It’s a nice back-
drop for any kind of event.”
For more information visit:
skyline.com/americanairlines
A cutaway fuselage anchored American
Airlines’ 20’-by-50’ space at a business
travel show. Skyline designed exhibits for
nine of the 11 airline partners in the
oneworld®Alliance and integrated them all
into a booth measuring 50’ by 80’.
success stories

Making a Major Splash!

For making attendees feel like
they were taking a plunge in a
giant tube waterslide, the
SplashTacular® Entertainment
exhibit won the Best of Show
award at the 2009 World
Waterpark Association (WWA)
Symposium & Trade Show.

SplashTacular, the largest U.S.-

based waterslide manufacturer,
received the award for displaying
the greatest originality, creativity
and impact with its trade show
exhibit.

Best of Show
award winner!
2009 World Waterpark Association
Symposium & Trade Show

Best Exhibit!
600-1,000 sq. ft.
IAAPA Attractions Expo 2009

“The SplashTacular Entertainment

booth was outstanding–truly one-
of-a-kind and every bit deserving
of this annual honor,” says Patty
Miller, WWA director of supplier
relations.

The SplashTacular exhibit also

received the Best Exhibitor Award
in its category at the International
Association of Amusement Parks
and Attractions Expo in Las Vegas.

Not bad for a company that pre-

viously caused few ripples with
an inconspicuous rental booth.
“With our old exhibit, people would
ask what we do,” recalls B.J.
Johnson, SplashTacular’s trade
show and marketing coordinator.

Skyline Exhibits designed the

Continued on page 10

8 • Winter/Spring 2010 • Skyline Exhibits

 ”It's an experience
booth. The design grabs
attention and gets
people to come inside…”
B.J. Johnson

SplashTacular Enterprises exhibits with a virtual waterslide. Each section

stands nearly 14 feet tall and features stretch-knit fabric graphics on a
lightweight, aluminum frame.
success stories
Exhibitors Swarm to New Products
At the EXHIBITOR2009 Show,
Skyline Exhibits drew crowds
with a new-product showcase in
40 feet of inline exhibits and
scored quality time with clients
in an exotic 20’-by-30’ island
getaway.
A Skyline record eight new
products – all designed to provide
innovative solutions for do-it-
yourself, portable exhibiting –
made Skyline a popular destina-
tion. Skyline’s own new-product
contest motivated 300 attendees
to examine each product’s advan-
tages and watch demonstrations
before casting a ballot, which
doubled as a chance to win one
of the new 10-foot displays.
6 • Winter/Spring 2010 • Skyline Exhibits
Attendees elected Mirage® Backlit
Display System their top choice,
followed by DesignView ™
Presentation System and Myriad®
Banner Stand Backwall. Overall,
three displays were given away –
one on each day of the show.
Skyline’s DesignView™
wins Buyer’s Choice
Award for outstanding
new product!
EXHIBITOR2009
Meanwhile, the island called with
massive, serpentine structures
that hovered 6 inches off the
ground. Suspended from the ceil-
ing, Tapestry™ fabric structures – a
ninth new product from Skyline –
turned heads with a triple-wave
superstructure towering 16 feet
in height. The aluminum frame
and fabric graphics weighed just
750 pounds and packed flat for
savings on shipping and drayage
costs.
Skyline used three intimate confer-
ence rooms for needs-focused
conversations with exhibitors who
use islands. In video invitations,
Skyline Executive Chairman Mike
Vekich had addressed prospects
by name, encouraging them to
schedule appointments in advance.
See DesignView™ and more new
products from Skyline on page 16.
© 2009, Padgett and Company

Why Switch?
Why did Ortronics/Legrand
replace a traditional custom
exhibit with a 20’-by-30’ custom
modular exhibit? Laura Fradette,
the company’s marketing com-
munications manager, gives four
reasons:
Distinctive design. Fradette
wanted to escape the sameness
of the competition’s exhibits, and
Skyline produced “an innovative
design that stood out from other
trade show exhibits I have seen.”
Skyline's design team worked
with Anthony Giordano, Ortronics/
Legrand's senior graphic designer,
to produce graphics that would
further enhance the design.
More bang for the buck. “The
new exhibit gave us a huge pres-
ence and great results,” Fradette
says. Compared to the traditional
custom exhibit, it has triple the
square footage and an additional 6
feet in height. But because it
weighs about the same and packs
into fewer crates, Fradette says,
the lightweight modular exhibit is
“reducing costs for shipping,
drayage and storage.”
Versatility. The modular compo-
nents can be reconfigured to fit
spaces down to 10’ by 10’. The
ability to replace graphics allows
the company to update messaging
and stretch the budget by sharing
success stories
the exhibit – and costs – with other
Legrand subsidiaries.
“We can use the same booth in a
number of ways versus having
multiple booths,” Fradette says.
Rapid response. Skyline went from
winning the business to setting up
in Las Vegas in under three months.
“The support from the Skyline
team was outstanding,” Fradette
says. “Extremely quick turnaround
was required for every element of
the booth production, and Skyline
did not miss a beat.”
For more information visit:
skyline.com/ortronics
Skyline Exhibits • Winter/Spring 2010 • 9
success stories
Continued from page 4
new 20’-by-30’ exhibit to leave
obscurity in its wake. “Our goal
was to have a booth that truly
reflects what we do,” Johnson
says. “This is an extremely fun
industry, and this exhibit screams
that we do waterslides.”
Three cylindrical structures mimic
the shape of a tube slide. To
simulate water flowing through
the tube, LED projectors beam a
watery pattern overhead on the
blue liner. Monitors show video
of the company’s rides in action.
“It’s an experience booth,”
Johnson says. “The design grabs
attention and gets people to
“When people walking by immediately understood we are a waterpark manufacturer, I knew we had hit a home run.” – B.J. Johnson of
SplashTacular Entertainment
10 • Winter/Spring 2010 • Skyline Exhibits
come inside, giving us an oppor-
tunity to walk them through the
company and our new products.”
Meanwhile, the lightweight,
easy-to-assemble exhibit has
slashed operating costs for
SplashTacular. The new booth
can be assembled in a half-day,
compared to 2 1/2 days for the
old booth.
Because the lightweight exhibit
packs into two compact contain-
ers, the company could afford to
With their new exhibit from Skyline,
expedite shipping for a tight show SplashTacular Entertainment won Best of
schedule. Johnson says that was Show and Best Exhibit awards in back-
to-back shows – drawing the attention of
never an option with the heavy,
attendees and several trade publications.
bulky rental booth: “Freight costs
alone were a huge expense for For more information visit:
us in our old booth.” skyline.com/splashtacular

6 Things You Can Test to Improve Your
Trade Show Marketing
Want to improve your trade show
marketing? Put it to the test.
In direct mail, you can test the list,
the format, and the offer. In print
ads, you can test the headline, the
ad size, and the placement. In
internet advertising, you test the
pay per click ad, the ad bid, and
the landing page. But what can
you test in trade show marketing?
You would be surprised at the
amount of productive experimenta-
tion you can do to refine and
improve your trade show market-
ing. Here are 6 things you can test:
1. Trade Show Selection
This may seem obvious, but you
really can choose which shows
you keep and which you stop
exhibiting at. Last month I met an
exhibitor that has for years tracked
the sales they get from every
show they exhibit at, and only
keeps exhibiting at a show if the
profits they get from the sales
generated are greater than the
cost to exhibit at that show. He
focused on shows outside his
industry that were in the vertical
markets of his best clients. That’s
a great item you can test.
2. Booth Staffers
Sounds odd to test people rather
than a headline or an offer, until
you realize that your staff is the
headline, offer, and more, rolled
up into one. So track how many
qualified leads each of your
booth staffers bring per hour
they staff your booth. You’ll be
surprised at what a range of
results you get. Then strive to
keep the top performers for future
shows. (I am assuming that
you’ve already given each booth
staffer equal training.)
3. Engaging Lines
While veteran booth staffers have
their favorite engaging lines, there
is no guarantee they will always
work. If you exhibit at different
vertical market shows, or have a
different promotion in your booth,
you should encourage your staff-
ers to try various opening lines to
engage booth staffers. Huddle
with the staff after an hour or
two into the show to see which
ones are working best, and then
ask your booth staffers to all use
the winners.
4. Promotions
You can test different promotions
at different shows, or even differ-
ent promotions at the same show.
We’ve gone to a show with two
different at-show promotions, one
fun and one more professional,
and tried both simultaneously.
After an hour, we stopped using
the fun promotion that had been a
major hit at a previous show. The
more professional promotion did
better because it was better tai-
lored for the second show’s spe-
cific vertical market. You can also
test whether you get more bang
for your buck with pre-show or
at-show promotions.
5. Exhibit Design
Just as you can try a different
message in an ad, you can also
try a different image or main ben-
efit statement on your trade show
exhibit graphics. If you exhibit at
lots of shows, it’s a justifiable
expense to get two mural graphic
to see which gets the most leads.
You just have to count the leads
during the times you have the dif-
ferent graphics up. You're best
off switching the graphics for
complete show days, or even
entire shows. But be aware of a
industry news
variance in the
traffic level in
the exhibit hall
during those
two time periods
to make it a
fair test. Hint for
your test: Try
exhibit graphics
...
that have fewer, but bigger,
elements that emphasize client
benefits.
6. Trade Show Marketing
Strategies
When you’re ready to tackle the
big stuff, go for testing your trade
show marketing strategies. Do
you get more from a show when
you target the entire audience
equally, or just try to get appoint-
ments with a select few top pros-
pects and existing customers?
Do you bring lots of products and
set up a temporary store in your
booth, or do you just bring your
best sellers and communicate
your main company benefits with
big, bold graphics? Do you spread
your budget among 30 shows
equally, or concentrate on your
best 10 with a bigger exhibit and
a more integrated program of pre-
and at-show promotions with
fully trained booth staffers?
One of the premises of A/B split
and multi-variate testing is that
you can isolate specific elements
to precisely track their effect in
the response rate. However, with
trade shows, it’s difficult to iso-
late test elements well enough to
get a highly accurate test. But
that doesn’t mean you shouldn’t
try testing at all. While you may
not be able to track results to the
3rd decimal point, you should be
able to recognize clear-cut win-
ners when they emerge.
Skyline Exhibits • Winter/Spring 2010 • 11
industry news
10 Things I Wish I Knew Before I
Started Exhibiting at Trade Shows
This article is written by Mike
Thimmesch, Director of Industry
Relations for Skyline Exhibits. Mike
has been involved in many of
Skyline's exhibiting efforts and has
over 20 years of experience in
exhibit marketing.
Recently I posted the “10 Things I
Wish I Knew Before I Started In
Marketing“ and was amazed at the
response. So, in that same vein,
here are 10 indispensible lessons
I’ve learned about trade shows
that I wish I’d had known before I
started exhibiting.
1. You won’t succeed at trade
shows if you just show up.
A trade show first-timer may think
that because they’ve paid a couple
of grand to rent a 10' x 10' space
for a few days, they automatically
will reap the whirlwind of leads
and sales from the show’s attend-
ees. If only. Surprise: you’ve actu-
ally only paid for access to this
great audience of buyers. Now
you have to do your part, such as
train your staffers, create a promo-
tion that attracts qualified pros-
pects, and design your trade show
display to entice the right visitors
to your booth.
2. Trade shows are not as glam-
orous as they looked from the
outside.
To the uninitiated, this is what
trade show marketing looks like
from the ouside: Flying around the
country to sunny or metropolitan
locations, staying in top-tier hotels
and meals on the company dime,
and access to top-level company
execs. But seen from the inside,
trade shows are not so glamorous.
Trade shows themselves are very
hard work with a lot of stressful
moments before, during, and after
12 • Winter/Spring 2010 • Skyline Exhibits
exhibit hours. There are so many
details to master, and so many
vendors you are depending on.
You can sweat more during exhibit
set-up than a month of work outs.
And while travel can be exciting, it
gets old fast when you are repeat-
edly away from home and your
family.
3. Inertia determined much of
your company’s show schedule.
In the many years before you were
handed the reins to your compa-
ny’s trade show marketing, your
company cobbled together quite a
list of shows. But are they all still
worth it? Were some trade shows
chosen because your target mar-
ket was there, or because your
competitors were? Has your client
base evolved away from the demo-
graphics of some of the shows
you exhibit at? Have some shows
eroded their attendee base by not
reinvesting in strong marketing
and educational content? Are
there new vertical markets that
you have yet to find good shows
to market to? It’s up to you to
break the inertia — and create
some new momentum.
4. Trade show labor is way more
expensive than you think, and
sometimes it’s even worth it.
It’s a eye-opener to find out how
much you will pay someone else
to set up your booth, hook up your
lights, or rig that hanging sign,
especially if it’s on a weekend, or
God forbid, on a Sunday. The
union rules in most venues require
that you pay labor a wage that
adds up in a hurry, even if they
don’t. You can minimize labor
costs by getting easier to set up
trade show displays, trying to
schedule your set up for straight-
time labor, and by lining up depend-
able contractors. I’ve found some
Exhibitor Appointed Contractors
are worth it, as they work hard to
earn you business, show after
show.
5. You will blow your trade show
budget if you don’t plan well.
You can never plan too far ahead,
especially for overseas shows.
Your budget was likely set with
the best-case scenario for your
trade show expenses, without
room to pay for late fees and rush
charges. That’s powerful incen-
tive to quickly master the show
book. Fortunately, after several
shows you learn what you really
need to order (electrical, leads
machine, carpet) and what form
pages you will likely skip (plumb-
ing, signage, security). A pad of
Post-It Notes or a good electronic
scheduling software helps you flag
your most pressing deadlines.
6. Everybody wants to help you
pick the trade show exhibit color.
No one wants to help you track
the leads.
When it comes to exhibit design,
everyone has an opinion. And in
the time leading up to the show,

they will all clamor to offer their
ideas, making it harder to get the
booth built on time without rush
charges. Yet after the show, you
will have a harder time getting
similar participation in tracking the
leads from the show – ostensibly
the reason you designed your
exhibit in the first place. Remind
your colleagues that if you can’t
prove the results from this year’s
show, you won’t be exhibiting at
the show next year.
7. The 10 minutes after the show
closes is when most damage hap-
pens to your trade show exhibit.
The show ends with a voice boom-
ing over the loudspeakers saying,
“The show is closed, see you next
year.” But to impatient booth staff-
ers, it’s as if they had actually
shouted, “Drivers, start your
engines!” Booth staffers hurry to
win the race to the taxi stand,
hotel, bar, restaurant, or parking
lot. And if you have a portable
trade show display that your booth
staffers pack up, this is when they
break it, by shoving it in its case as
fast as they can. Close that expen-
sive window of time by getting a
more durable display, getting better
packaging, or just by having a
frank conversation with your staff-
ers before the closing bell. Or, if
you’re the one who wants to win
the race, take a deep breath and
slow down before you make a
costly mistake.
8. Drayage is the most expensive
way to move your exhibit the
shortest distance.
As a trade show newbie, one of
the biggest surprises is that you
have to pay to have your exhibit
moved from the shipping dock to
your booth space. Even more
shocking is just how much you’ll
have to pay — about the same to
move something across a conven-
tion center as it does to ship it
across country. Drayage rates have
risen by double-digit percentages
in some of the last few years, prob-
Successful trade shows require careful planning, at-show execution and diligent follow up.
ably because more exhibitors
switched to lighter weight trade
show booths like Skyline’s. To off-
set the lower weight of exhibit
properties, drayage charges per
pound have increased. If your
exhibit is still made the old-fash-
ioned way, it’s a double-whammy.
9. It’s hard for booth staffers to
take their very first lead at a
trade show.
In our lives we go though various,
potentially scary rites of passage:
learning to ride a bike, going to
your first day of school, asking for
a date to the prom. While all of
these have been immortalized in
film, no movie has yet to bring to
the silver screen the epic tale of a
first-time booth staffer engaging
and writing up their first trade
show lead. What would yours
have been, a horror film? A come-
dy? A tragedy? Whatever kind of
movie it would be, it would also be
a drama, because it’s you’re likely
filled with nervous energy as you
go out and ask a perfect stranger
face to face if they’d like to do
business with your company. Just
remember that your booth visitors
actually paid to visit the show, and
many are shopping for solutions to
Skyline Exhibits • Winter/Spring 2010 • 13
industry news
their problems that your products
can solve. Practice the process of
engage, qualify, present, and close,
and you’ll be more comfortable
taking your first lead.
10. Trade shows can be addictive.
With the hard work, long hours,
and time away from home, some
people can’t wait to return from
their trade show. But for others,
trade shows are a calling. They get
jazzed by the performance aspect,
the blitz of direct client contact,
and the relationships built before
and during the show. They like the
ability to create a successful mar-
keting program in a medium built
upon the value of face-to-face
interactions. And that’s when
trade shows really become addic-
tive: when you master the medium
and drive serious revenue to your
company’s bottom line.
Skyline Blog
Keep current with the
latest exhibiting tips and
trends at:
SkylineTradeShowTips.com
Trade Show Tips
Receive tips and trends
monthly. Subscribe to our
informative e-newsletter:
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industry news

What's Working In Exhibiting

To find out what’s really working
in exhibiting now, Skyline worked
with Tradeshow Week Magazine
to survey and analyze the best
practices of today’s trade show
exhibitors. The response was
amazing. You and your peers
shared over 1,000 new tips, filled
with methods to make the most
of a trade show program. 94 of
these tips are included in the new
32-page What’s Working in
Exhibiting White Paper.

The Two Big Questions:

How to Increase Results and
Stretch Exhibiting Budgets

Most of all, exhibitors shared

their best advice for 7 key parts
of a trade show program. Here’s
the gist of what your peers said is
making their trade shows more
effective in each exhibiting topic:
Exhibitors said they had most
success boosting their results
with pre-show marketing and
show selection. Show selection
also was a key method to stretch-
ing exhibiting budgets, as was
reducing booth staffing expenses,
and saving on display shipping.
Further successful methods are
related in the White Paper.
Show Selection
This was the only facet of exhibit-
ing that was frequently mentioned
as a key driver in both improving
results and reducing costs.
Survey respondents on average
are going to 2.2 less shows in
2009, about 15.2% less. As one
exhibitor commented, fewer
shows can be a good thing: “We
did fewer shows, but with a
greater presence.”
Budgeting
Exhibitors reported they are trim-
ming their 2009 budgets by 9.2%
on average. Those who are
Exhibitors are trending to more simple exhibit design, including a more open and less clut-
tered layout, and exhibit graphics that are bright, clear and straight to the point.
decreasing their budgets outnum-
ber those increasing by 4 to 1.
However, about half are keeping
their budgets the same. Other
than reducing their number of
shows, the two most popular
methods of stretching their bud-
gets are to reduce booth staff
expenses and to save on shipping
with lighter weight displays.
Measuring Results
90% of exhibitors said they are
doing some sort of measurement.
The key: Create a process and
formula to actually measure and
report sales generated from trade
show leads. Exhibitors who could
show sales to justify their trade
show program actually were twice
as likely to get their budgets
increased instead of decreased.
As one exhibitor said, “The only
successful justification is sales
revenue. One good sale will pay
for a full show’s marketing.”
Lead Management
Best practice: Put more effort
into following up your leads.
When exhibitors focused on lead
follow-up, more of them actually
increased than decreased their
budgets. Lead management ele-
ments included persistent,
planned follow up, a good CRM /
database program, and a person
responsible for it. Note: these
are the same elements needed for
measuring results!
Exhibit Design
Less really is more. Exhibitors
reported their primary ways to
change exhibit design that improved
trade show results was to go more
simple, including a more open and
less cluttered layout, and exhibit
graphics that are bright, clear and
straight to the point. Most exhibi-
tors are also going for more flexi-
bility to easily change graphics and
booth configurations.

14 • Winter/Spring 2010 • Skyline Exhibits

 industry news

Booth Staffing
By far and away, exhibitors say
sales people make their best booth
staffers, followed by their top
management. Exhibitors are get-
ting better results by improving
how they select staffers, commu-
nicating their goals before the
show, and booth staff training.
Said one survey respondent, “We
pick the ones that have proven
track records and set high expec-
tations for any newcomers.”

Promotions
Exhibitors rely most on direct mail
and email for their pre-show
promotions. When asked which
at-show promotions are working
best, exhibitors liked free give-
aways/drawings, discounts, and
demonstrations. One exhibitor Exhibitors say sales people make their best booth staffers, followed by their top management.
described their proactive pre-show
marketing thus: “We identified Free White Paper! and get a copy of
targets and reached out to key Much of marketing is taking risks the What’s Working
attendees before the show. We and experimenting. Your peers have in Exhibiting
invited key prospects to lunch or been doing just that, and this new White Paper.
dinner meetings to have more report lets you tap into their recent
Return the enclosed
in-depth conversations off the successes and failures. Take advan- reply card or visit:
show floor.” tage of the wisdom of crowds, skyline.com/whitepapers

________

Service Expert to Lead Skyline I&D of Las Vegas

Skyline Exhibits Las Vegas can
do it all. Literally. With the addi-
tion of Skyline I&D of Las Vegas,
its new in-house service group,
Skyline’s Las Vegas operation
can design, produce, install,
dismantle, store and maintain
exhibits for clients – all under
one roof.
To lead the team, Skyline
not only from an I&D aspect, but
in customer care as well. He is
truly committed to helping clients
in any situation with any need.”
“I’m very happy to be aligned
exclusively with Skyline,” said
Glomski. “Over the years I’ve been
involved in hundreds of Skyline
installations. I know their sys-
tems and many of the people Ray Glomski, Skyline I&D of Las Vegas

recruited industry service within their dealer network.”

expert, Ray Glomski. “Ray is
well known and respected in
the exhibit service community,”
stated Craig Tedrow, Skyline’s
Director of Global Services. “He
has years of experience and
brings a wealth of knowledge
Skyline Exhibits Las Vegas is only
minutes away from all local ven-
ues so Ray and his team are able
to provide responsive service.
“The addition of Ray and Skyline
I&D of Las Vegas is exciting,”
said Michael Vekich, Executive
Chairman of Skyline Exhibits.
“There’s no question that our
operation in Las Vegas will set
the standard for service and
exhibitor satisfaction.”

Skyline Exhibits • Winter/Spring 2010 • 15

skyline news

11 New Products from Skyline

At Skyline, we continue to devel-
op new products and enhance
established products to help
trade show marketers exhibit
better – with more impact, more
convenience and greater ROI.

Here are some of the new prod-

ucts launched within the past
year. All are designed and built
with to the highest quality stan-
dards for durability, performance
and value.
Envoy™ Tapestry™
See more at: Exhibit System Fabric Structures
skyline.com/new-products
Envoy sets the standard for ele- Create large, organic graphics that
gance in exhibiting. Curved cor- get attention from all over the
Buyers Choice Award Winner! ners provide a soft, clean look show floor! Tapestry is lightweight,
DesignView™ voted while its sleek profile allows packs small and integrates with
best new product at graphics to stand out. Frame pro- Skyline systems. Standard models
EXHIBITOR2009 vides mass, yet is lightweight. and custom shapes are available.

Applications: Applications:
Custom Modular Custom Modular

Myriad® Duet™ Convey™

Merchandising Banner Stand Double-Sided Banner Stand Information Placards

Myriad® offers you more than
other banner stands. In addition
to giving you lightweight portabil-
ity, convenient set up and big
graphics, you also get the ability
to display products and literature.
Design and value in perfect har-
mony! Duet gives you twice the
message of other banner stands
with big graphics printed on both
sides of a single graphic panel for
less weight and quicker set up.
Convey is a perfect complement
to trade show exhibits and can be
used as stand-alone kiosks.
Accessories include digital picture
display, literature pocket, acrylic
page holder and board graphic.

Applications: Applications: Applications:

Portable Portable Custom Modular, Portable

16 • Winter/Spring 2010 • Skyline Exhibits


Occasions™
Custom Modular Table System
Gives your brand a powerful
presence for effective face-to-face
marketing. Occasions is customi-
zable with a host of accessories,
versatile to fit changing needs, is
lightweight and packs very small.
Applications:
Custom Modular, Portable
Performa™
High Performance Display Fabric
Exclusive to Skyline! Performa™
is the new high-performance fab-
ric created specifically for Skyline.
Its unique design gives Skyline
clients the highest quality fabric
graphics for exhibits of all sizes.
Applications:
Custom Modular, Portable
DesignView™
Presentation System
Build your presentation right into
your display! Big, branded graphic
with built-in screen area provides-
seamless messaging. Short-throw
projector is available for rent and
simply connects to your computer.
Applications:
Portable
InterfaceFLOR®
Modular Carpet Tiles
Get a high-design look without
buying custom carpet! Modular
floor tiles let you create patterns
and designs that give you a fin-
ished appearance in exhibits of all
sizes. For purchase or rent.
Applications:
Custom Modular, Portable
skyline news
Mirage®
Backlit Pop-Up Display
The world's best pop-up backlit
for impact! LED backlighting is
intense, energy efficient and lasts
longer than other lighting. And it's
compatible with all existing Mirage
frames – just upgrade panels.
Applications:
Portable
LED Lighting
Programmable Lights and Motion
Brings big production values to
exhibits with even modest bud-
gets. LED offers 16.7 million colors
of light output, multiple levels of
control flexibility, and a universal
control scheme for easy expansion.
Applications:
Custom Modular, Portable
Skyline Exhibits • Winter/Spring 2010 • 17
Your Local Skyline
123 Parkway Boulevard
Cityville, ST 54321

555-765-4321
1-800-765-4321

www.skyline.com

Special! You can even put

a customized message
here!

© 2009 Skyline Exhibits Printed in U.S.A.

Skyline showcased a record 8 new products at EXHIBITOR2009. The DesignView™ Presentation

System won a Buyers Choice award for outstanding new product (page 16).

Photograph © 2009, Padgett and Company