2. Review of Literature
Most of the studies conducted on the customer satisfaction of beverage have beenreviewed in the subsequent section.
Taylor Ellis &
Abraham Pizam (1999) in “Customer satisfaction and itsmeasurement in hospitality enterprises” stated global issues and cultural differences in customer satisfaction, overall satisfaction vs. satisfaction withindividual attributes, dimensions of satisfaction & the components of satisfaction.
John S.A. Edwards & Hadyn Ingram (1995),
ume 7; Issue 5; Page 25 – 28in “Food, beverage and accommodation: an integrated operations approach”mentioned that accommodation has a close relation with food & beverage.2.cMary Bellis (2005) in “Food History - Beverages and Drinks” explained thehistory of Beer, Wine, Alcoholic & Non-Alcoholic beverages and Drinks.2.dMohajon Bangladeshi Online Bazar (2006) in “Beverage product view”identified different beverages & their quality with prices.2.eTranscom Beverage Limited official website (2003) in “Introduction” explained that TBL manufactures the famous Pepsi range of beverages-Pepsi, 7up,Mirinda Orange, Mirinda Lemon, Slice and Soda. As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our communities.