Internal environment analysis:
An Introduction to Managerial Decisions Affected by Etisalat's Culture:
The degree of risk Etisalat took when Etisalatopened in Egypt, was that there were already two othercompetitors (Vodafone, Mobinil). Etisalat's plan wasdeveloping new offers that make Etisalat distinguishablefrom other competitors. Etisalat was the first telecomoperator in the region to introduce a mobile phoneservice, and was one of the early adopters of GSMtechnology and 3G and MMS in 2003, and most recently,the Blackberry service in 2006, which makes customersdeal with Etisalat. Etisalat did an environmentalscanning on people using Mobile phones before openingin Egypt which helps Etisalat to know that people canagree a third telecommunication corporation and dealwith Etisalat
The autonomy designed into employee's jobs isless, because Etisalat's employees work in group teammore than in individuals. Etisalat has a very importantthing that all Etisalat's departments interact with eachother which makes Etisalat as the 6th largest company inThe Middle East and 140th in the Financial Times Top500 Corporations in the world. These are factors thatperhaps categorize Etisalat among the well organizescorporations.
In Etisalat, Managers are concerned withincreasing employee job satisfaction, because whenemployee job satisfaction increases, company's successincreases in turn. The leadership styles in Etisalat arevery appropriate and therefore successful.