LivingSocial

anePaperbysidneyevematrix

“Ifyou’renotgenuinely,honestlyengagedinthesocialnetwork,



you won’t get far

withthosewhoare.

DavidArmano,

HarvardBusinessReview

image:Stitch

”

Armanoadvisescompanieswhoarealreadyengagedinorabouttoembarkonasocialmediainitiativetothinklongandhardaboutwhatitmeanstobefullyengagedinoursociallynetworkedculture.

Social media “isn’t a one shot deal”

saysArmano.Itrequirescommitment,sincerity,transparency,andreal‐timeresponse.

“Are you living social?”



1In

TheHarvardBusinessReview

,bloggerDavidArmanoasks

2..

image:webtreats

3..

To borrow a metaphorfrom Drew McLellan,

image:ThomasHawk

social media participationis a marathon, not a sprint.

2

Living Social

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