Retail Marketing in India.
“RETAIL MARKETING IN INDIA”
ARESEARCH REPORT
Submitted in partial fulfillment of the requirements for the post Graduate Diploma in Management (PGDM)
By:
Amrish Kumar YadavPGDM- 2008-10
Under The Guidance Of:
Mr. Gaurav AggarwalSubmitted To:Mr. Gaurav Aggarwal
GREATER NOIDA INSTITUTE OF MANAGEMENTGreater Noida
Retail Marketing in India.
SYNOPSISSYNOPSISThesis Title: “Retail Marketing in India”Introduction
:
The Indian retail industry is now beginning and growing day byday.The concept of retail which includes the shopkeeper to customer interaction, hastaken many forms and dimensions, from the traditional retail outlet and street localmarket shops to upscale multi brand outlets, especially stores or departmental stores.In this thesis, I had focusing on two aspects of retail marketing i.e.
Store Retailing
and
Non store Retailing
.
Store Retailing
: Store Retailing includes departmental store, which is a store or multi brand outlet, offering an Varity of products in various categories under one roof,trying to cater to not one or two but many segments of the society
Non store Retailing
. : Non store Retailing Includes direct selling, direct marketing,automatic vending.Therefore, this concept of retail marketing through departmental stores, which is comingup in a big way in India was decided to be studied in detail, through an exploratory andconclusive research.
Objective:-
The over all objective of the thesis is to study the concept of Retail Marketing in India
OBJECTIVE
:
Retailing in India – Past, present and future
Retail Marketing in India.
Future growth potential of Retail Marketing in India.
How do Indian retailers sell their product?
Which International retailers eyeing Indian market..
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