 sw

 sw
 Sarjana…

 Logo…

 Tagline….
 sw
 asw
 asw
 asw
 tre
 tre
 tre
 The Value Chain
  
 Primary Activities
 1.Inbound logistics.
 -Locating warehouses in Mysore and Gujrat.
 - Buying material from local Players.
 2.Operations
 -Engaging villagers as well as fashion sepecialist.
 -Using medium quality Dye.
 -categorizing 3 quality types of Silk and khadi material
according to price and quality.
 .Outbound Logistics
 -Engaging agencies and Khadi outlets in the city.
 - Medium scale distributors
 - Engaging Malls and factory outlets in cmmercial areas of Bangalore
  
 4.Marketing and Sales
 -Using print media and FM to create awareness among the youths.
 -Providing discounted sales for initial period of 2 months to publicize.
 -Using youths of city to make it a style statement .
  
  
 5.Service.
 -Getting customer opinions and conducting surveys to provide the right mix of
materials and style to the customers
  

 Support activities
 1.Firm Infrasructure.
 -cost of management ,accounting, administration .
 2.Human resource Managament.
 3.Technology Development
 4.Procurment.
Strengths
Eco-Friendly
· Reflects Indian Culture
· Versatility of Khadi
· Tax Exemptions
· Economic Growth
· Low cost
· Employment generation
· Fashion
Opportunity
· Potential for exports
· Emerging trend
· Capturing an untapped
markets
· Generation of employment
· Growing consumer
preference
Weakness
· Lack Of Appreciation
· Labor-Intensive
· Lack of infrastructure
· Lack of training in
business methodologies
· Lack of awareness
Threats/ Competition
· Survival in fast-growing
technology
· Legislative impact
 The Demographic Environment
 Wide Population Growth-- favourable
 Population Age Mix—favourable
 -Literacy Level of the population

 Other Macroeconomic forces

 Economic Environment– not favourable

 Income Distribution
 Political Legal Environment
 Social Cultural Environment
 Urban Population
 Age Group 15- 50
 Women Population.
 Working population.
 ben
 ben
 ben
 ben