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CASE STUDYE.I.du Pont de Nemours and Co. : Titanium Dioxide
Group No. 6
1. Guruprasad Kudva1242. Victor Sinha 1573. Basilica Varel1584. Sajesh Warrier1605. Hema Suchde1636. Pradeep Poojari1647. Prakash Iyer165
Company BackgroundCompany Background
Diversified manufacturers of fibres, plastics, industrialchemicals and other speciality chemical products.
17
th
largest manufacturing corporation in the US with reportedearnings of $357 million on sales of $4.4 billion
Conservatively managed co. as evident from the longstandingAAA bond rating.
Tendency to rely on retained earnings to fund its capitalexpenditure programs.
Competed basically on technological innovations and tended toavoid cost competition in commodity market.
Was organized in to 10 industrial departments of which pigment department was the second smallest departmentwith sales of approximately $180 million in 1971 and wasresponsible for TiO2
About the product : Titanium DioxideAbout the product : Titanium Dioxide
Tio2 is a white chemical agent used in the mfg of paints, paper,synthetic fibers, plastics, ink and synthetic rubber.
Acts as a whitening and opacifying agent and has no commerciallysatisfactory substitute.
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