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Final Parco

Final Parco

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Published by tahir_m_arif8213

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Published by: tahir_m_arif8213 on Mar 14, 2010
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07/20/2013

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A REPORT ON
SUBMITTED TO
:
Khawaja Khalid Mehmood, esq.
OUR ESTEEMED TEACHER IN
Managerial Policy 
AN ATTEMPT FROM:
HAROON UR RASHID (ME-03-02)MUHAMMAD SULEMAN QURESHI (ME-03-07)HASNAIN ZAHOOR (ME-03-12)
INSTITUTE OF MANAGEMENT SCIENCES, B.Z.U., MULTAN 
 
 
PREFACE
 To dream anything that you want to dream that’s the beauty of human mind. To do anything you want to do, that’s the strengthof human will. To trust yourself to test your limits, that’s courageto succeed.We are thankful to our worthy teacher who has imparted us witha lot of valuable directions and knowledge.We were advised to work on strategic management processbeing implemented at PARCO. This was an opportunity to seereal world implementation of what we learnt from the class work.For the purpose we contacted Mr. Muhammad Babar Mughal ( B.Com., LLB, Associate of Institute of Chartered secretaries inPakistan, ICMA inter) Assistant Accountant PARCO. He has verykindly given us his precious time and guided us very nicely. Weare thank ful to him for his cooperation that he extended to us.For more specific knowledge we explored the internet and officialweb site of PARCO (www.parco.com.pk) was of great help to us.Despite of our all efforts, we do believe that there is always aroom for improvement in the efforts of learner like us.We hope that this report will be helpful for the readers, who wantto Know something about PARCO.
 I.M.S., Baha uddin Zikriya University Multan
2/28
 
 
TABLE OF CONTENTS
.........................................................................................................................................1HISTORY OF PARCO.....................................................................................................5
MAJOR ACTIVITIES................................................................................................................5MID-COUNTRY REFINERY (MCR)......................................................................................5PARCO’S RECORD ACHIEVEMENTS & MILESTONES.......................................................................................................................................................9INPUTS OF THE OIL REFINERY (MCR)...........................................................................10MAJOR PRODUCTS OF PARCO.........................................................................................10CAPACITY UTILIZATION....................................................................................................11
STRATEGIC INTENTIONS:..........................................................................................12
VISION STATEMENT ............................................................................................................12MISSION STATEMENT ........................................................................................................12LONG TERM GOALS OF PARCO.......................................................................................12
SITUATION ANALYSIS................................................................................................13
PEST ANALYSIS......................................................................................................................13VALUE CHAIN ANALYSIS...................................................................................................15SWOT ANALYSIS....................................................................................................................16STRENGTHS ...........................................................................................................................16OPPORTUNITIES....................................................................................................................19WEAKNESSES.........................................................................................................................21THREATS..................................................................................................................................21Financial Analysis.....................................................................................................................22CRITICAL SUCCESS FACTORS (CSF) IN THE INDUSTRY:......................................23
EXISTING STRATEGIES:.............................................................................................24
CORPORATE LEVEL STRATEGIES..................................................................................24BUSINESS LEVEL STRATEGIES:.......................................................................................25
PROPOSED STRATEGIES:.........................................................................................26
MARKET DEVELOPMENT:.................................................................................................27BACKWARD INTEGRATION:.............................................................................................27
CONCLUSION...............................................................................................................27
 I.M.S., Baha uddin Zikriya University Multan
3/28

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