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Professor Staffan Brege, Associate Professor Maria Huge Brodin, ProfessorHelén Anderson (Jönköping International Business School), AssociateProfessor Per Andersson (Stockholm School of Economics). AssociateProfessor Martin Johansson (Uppsala University), Dr. Per Åman.Interviewees at BasWare, BT Industries, Technology Nexus AB, Beslag &Metall, Comau, Danaher Motions, DFDS Transport, DHL, Fakturatjänst,FläktWoods, Hewlett Packard Sverige/Ericsson, HSB, IdaInfront, IKEA,InfoData, Inspectum, Kopparstaden, ReadSoft, Saab, Sabo, Scania, Servera, Volvo Group and Örebrobostäder. Johan Holtström, Dr. ChristinaGrundström, Karolina Elmhester, Christofer Kohn, Christian Kowalkowski,Sofi Rehme and the rest of the “E-mail committee”, Dr. Lotta Norrman,Dag Swartling and other colleagues and friends at The Department of Industrial Marketing and The Department of Management and Engineering. The “Uppsala Team” – Professor Virpi Havila (Uppsala University), Associate Professor Peter Thilenius (Mälardalen University), Dr. PeterDahlin (Jönköping International Business School) and Jeanette Fors(Uppsala University). Dr. Stephan Henneberg (Manchester BusinessSchool), Dr. Stefanos Mouzas (Lancaster University), and other previous,and present, researchers at School of Management, University of Bath. LenaSjöholm, Markus Reklambyrå, Shelley Torgnyson, Pamela Vang.Konkurrensverket, Uppsala University/Vetenskapsrådet, Tom Hedeliusstiftelse, IMIE, Ollie & Elof Ericssons stiftelse, Per Eckerbergs fond. – THANK YOU!!!