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HUL, ITC & Godrej (Supply chain management comparision)

HUL, ITC & Godrej (Supply chain management comparision)

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Published by Jeetesh Kumar
a Comparision of Supply Chain Management of ITC, HUL & Godrej
a Comparision of Supply Chain Management of ITC, HUL & Godrej

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Categories:Types, Business/Law
Published by: Jeetesh Kumar on Mar 15, 2010
Copyright:Attribution Non-commercial


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Supply Chain Managementin FMCG
ITM Chennai
Prepared by
 Jeetesh Kumar
FMCG Sector
FMCG are products that have a quick shelf turnover, at relativelylow cost and don't require a lot of thought, time and financialinvestment to purchase‘Fast Moving Customer Goods’ is in opposition to consumer durables such as kitchen appliances that are generally replacedless than once a year FMCG is characterized by strong presence of MNC and wellestablished distribution network.The intense competition between the organised and unorganisedsegments operating at low operational cost.
Marketer Point of View
Product Analysis
 – Product – Price – Place – Promotion
Market Analysis
 – Size ( Past , Present and Future) – Growth ( Expected Trends ) – Profitability – Risks / Threats – Distribution Channels

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