Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
114Activity
0 of .
Results for:
No results containing your search query
P. 1
Engel Kollat Blackwell Model

Engel Kollat Blackwell Model

Ratings: (0)|Views: 21,227|Likes:
Published by mohitroy

More info:

Published by: mohitroy on Mar 15, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/03/2013

pdf

text

original

 
ENGEL KOLLATBLACKWELL MODEL
03/15/101AJAY DEWANGAN
 
The EKB model of consumer behavior was originally designed to save asframework for organizing the fast growingbody of knowledge concerning consumer behavior.Like Howard-Sheth model it has gonethrough a no. of revision aimed atimproving its descriptive ability & clarifyingbasic relationship between component &sub component.
03/15/102AJAY DEWANGAN
 
STEP
I- Decision Process Stage:-
Central focus of model is on 5 basic decisionprocess stage:-a)Problem Recognitionb)Searchc)Evaluation of Alternatived)Purchasee)Outcome
03/15/103AJAY DEWANGAN

Activity (114)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Riadh Hamdi liked this
Sabnam Nissa added this note
THANK U SO MUCH....
steveklasnic liked this
Ashok Raut added this note
Thanks .......................!
Karan Kulkarni liked this
Ilias Habbasov liked this
Divakar Gupta liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->