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ADMINISTRACIÓN ESTRATÉGICA

ADMINISTRACIÓN ESTRATÉGICA

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Published by: drcidbaez on Mar 15, 2010
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08/19/2013

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Administración estratégicaInstituto de Graduados enAdministración
 
P
rograma
Naturaleza e importancia de laadministración estratégica.
1. Conceptos generales.2. Importancia.3. Beneficios.4. Naturaleza y alcances.5. Enfoques alternativos de administración.
 
Elementos de la administraciónestratégica.
1. Misn.2.
P
ropósito.3. Análisis situacional.4. Objetivos organizacionales.5. Estrategia básica.
Formulación de estrategias.
1. Financiera.2. De recursos humanos.3. De producción.4. De mercadotecnia.

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