Altruism, Activism and the



Moral Imperative in Craft

GabrielCraig

Pugin

Petrini

Part 1



Altruism, Activism and the Moral Imperative



in (Western) History

What is a

Moral Imperative

A moral imperative is an idea orattribute embedded in an object, thegoal of which is to improve the object

svalue through an appeal to a viewer oruser

s sense of justness and rightness.

Altruism, Activism, and the Moral Imperative in Craft

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