“Demand Media is the answer to thequestion, what would Internetcontent look like if it was entirelyand solely driven by advertisingrevenue?
Content is commissionedbased on an algorithm thatcalculates the lifetime value of theads that could be run against it.”Blogger Sage Ross
The problems newspapers face
•Print costs - on the increase•Classified advertising - does better online•The recession, from which the industry will never recover•‘News’ in newspapers is by its very nature already old once published•Top down model, someone chooses what you read for you from on high•Quite simply it’s a problem of demographics. Especially younger readers areno longer interested