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The Future of Newspapers in an Online

The Future of Newspapers in an Online

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Published by Rabbit

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Published by: Rabbit on Mar 16, 2010
Copyright:Attribution Non-commercial


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The future of newspapers in an online world
(Newspapers are dead. Long live the news!)
Dirk Singer, RabbitTwitter- @dirktherabbit /blog- liesdamnedliesstatistics.com /work- therabbitagency.com
The future of news /content online?
“Demand Media is the answer to thequestion, what would Internetcontent look like if it was entirelyand solely driven by advertisingrevenue?
Content is commissionedbased on an algorithm thatcalculates the lifetime value of theads that could be run against it.”Blogger Sage Ross
The problems newspapers face
Print costs - on the increaseClassified advertising - does better onlineThe recession, from which the industry will never recover‘News’ in newspapers is by its very nature already old once publishedTop down model, someone chooses what you read for you from on highQuite simply it’s a problem of demographics. Especially younger readers areno longer interested

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