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Personal Selling Process

Personal Selling Process

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Published by Niharika Jaiswal

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Published by: Niharika Jaiswal on Mar 16, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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PERSONAL SELLING
 
PURPOSES OF SELLING
Introducing Innovation to Markets
Conveying Information
Acting as Intelligence Agent
Solving Customer Problems
 
ATTITUDES ABOUT SELLING
³
Sales people are born and not made.´
³
Sales people must be good talkers.´
³
Selling is a matter of knowing the righttechniques or tricks.´
³
A good salesperson can sell ice to anEskimo.´
³
People generally do not want to buy.´

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