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Brand Name and Brand Management

Brand Name and Brand Management

Ratings: (0)|Views: 198|Likes:
Published by Niharika Jaiswal

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Published by: Niharika Jaiswal on Mar 16, 2010
Copyright:Attribution Non-commercial

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03/04/2014

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Advertising and Sales Promotion
 
B
rand Name
B
rand as risk minimiser
Strategic
B
rand Management Process
 
B
rand Identity
A product identity, or 
brand image
a
re typic
all
y the
a
ttributes one
a
ssoci
a
tes with
a
br 
a
nd, how the br 
a
nd owner w
a
nts the consumer to perceive the br 
a
nd -
a
nd by extension the b
a
nded comp
a
ny,org
a
niz
a
tion, product or service.Br 
a
nd Identity B
a
nd Im
a
ge

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