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Consumer Learning

Consumer Learning

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Published by Niharika Jaiswal

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Published by: Niharika Jaiswal on Mar 16, 2010
Copyright:Attribution Non-commercial

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09/26/2010

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Consumer Learning
PRESENTED BY: ASHISH VERMA ASHAMA AGGARWAL ASHUTOSH AGARWALMANISH KUMAR
 
Learning defined
Consumerlearningcanbedefinedhowanindividualacquiresinformationandknowledgeinthematterofconsumption.Consumerlearningismostlyanunstructuredandpersonalizedprocess.Varyingfromindividualtoindividual,theprocessusesoneormoreofthechannels,observing,reading,listening,discussing,oractuallyexperiencing.
 
LEARNING THEORIES
Stimulus Response Theory (BehavioralLearning Theory)Cognitive Theory

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