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PRESENTATION ON METHODS

OF DATA COLLECTION

AJAY KUMAR SHUKLA


AVDHESH KUMAR

Data Collection Methods


METHODS OF DATA COLLECTION
 Primary Methods
 Secondary Methods

Data Collection Methods


SOURCES OF PRIMARY DATA

 Interview Method
 Depth Interviews

 Mail Interviews

 Telephone Interviews

 Delphi Technique

 Projective Techniques

 Focus Group Interview

 Questionnaire Methods

 Structured

 Semi-structured

 Unstructured

Data Collection Methods


SOURCES SECONDARY DATA

Internal Sources
 Sales Records
 Credit Records
 Internal Reports

Data Collection Methods


EXTERNAL SOURCES
 Published
Directories

Data Collection Methods


Periodicals
Financial Records
Statistical Sources
 Commercial
Demographic Data
Store Audit Data
Diary Ponel Data
Advertising Explosive Data
Data Collection Methods
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