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logistics-note-1-1230494545269880-2 (1)

logistics-note-1-1230494545269880-2 (1)

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Published by Mangesh_Kumar_6946

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Published by: Mangesh_Kumar_6946 on Mar 16, 2010
Copyright:Attribution Non-commercial

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10/01/2012

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1
What is Logistics Management?
The objective is to plan and coordinate all the activitiesnecessary to achieve desired level of delivered serviceand quality at lowest possible cost.The scope of logistics include the entire gamut oactivities starting from the procurement and managementof raw materials through to delivery of final product tothe customer.The ultimate purpose of any logistics system is to satisfythe customer by establishing linkages of people at alllevels in the organization directly or indirectly to themarket place.
 
2
As it is getting increasingly difficult to maintain acompetitive edge through product alone, customer service has started to provide the distinctivedifference between one company¶s offer and that of its competitors. The underlying concept is ³ The process ostrategically managing the procurement, movementand storage of materials, parts and finished inventoryand the related information flows through theorganization and its marketing channels in such away that the current and future profitability aremaximized through the cost effective fulfillment of orders.´
 
3
C
ompetitive Advantage
C
ustomers seeking benefits at acceptable cost
C
ompany A(Asset utilization)
C
ompany B(Asset utilization)
C
ost differential

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