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DBMS

BY:
TEJ INDER SINGH
ROLL NO. 29
GEN
SEC-A
Using databases to improve
business performance and
decision making
vBusinesses use their databases to keep track
of basic transactions .
vTo provide information that help the company
to run their business efficiently.
vAlso help managers and employee make better
decisions.
vSpecial capabilities and tools are required for
analyzing vast quantities of data and for
accessing data from multiple systems.
v
Data warehouses
v
vDatabase that stores current and historical
data of potential interest to decision makers
throughout the company.
vData warehouse consolidates and standardizes
information from different operational
databases so that information can be used
across the enterprise for management
analysis and decision making.
 Components of a data warehouse


Operational data

Internal data sources

Customer data

Data access and anal


Extract and transformData warehouse
Manufacturing data

OLAP
Data mining
Historical data
data sources

Information directory
External data
External
vCompanies often build enterprise –wide data
warehouses, where a central data warehouse
serves the entire organization, or they create
smaller ,decentralized warehouses called data
marts.
v
vData mart : A subset of a data warehouse which
is highly focused portion of the organization’s
data, placed in a separate data base for
specific population of users.
v
vIt typically focuses on a single subject area, so it
can be constructed more rapidly and at lower
cost.
Business Intelligence
vTools for consolidating, analyzing, and
providing access to vast amounts of data to
help users make better business decisions are
often referred to business intelligence.
vPrinciple tools for BI include software for
database query and reporting, tools for
multidimensional data analysis and data
mining.
vBI provides firms with capability to amass
information, develop knowledge about
customer , competitors , and internal
operations and change decision-making
behavior to achieve higher profitability and
other business goals.
vOLAP : Online Analytical Processing ,it supports
multidimensional data analysis, enabling
users to view the same data in different ways
using multiple dimension.
Databases Data warehouse Business Intelligence

OLAP Data mining

Querying

Reporting
Data Mining
v
vMore discovery driven.
vProvides an insight into corporate data by
finding hidden patterns and relationships in
large databases and inferring rules from them
to predict future behavior.
vThese patterns and rules are used to guide
decision making and forecast the effect of
those decisions.

Type of information obtainable from data mining


include :
vAssociations: Occurrences linked to single event .
vSequences: Events are linked over time.
vClassification: Recognizes patterns that describe
the group to which an item belongs by
examining existing items that have been
classified and by inferring a set of rules.
vClustering: It works I a manner similar to
classification when no groups have yet been
defined. A data mining tool can discover
different groupings within data such as finding
affinity groups for bank card or partitioning a
database into groups of customers based on
demographics and type of personal

 END
Databases and the web
 A customer with a web browser wants to
search an online retailer’s database for pricing
information.
vThe user access the retailer’s web site over the
internet using web browser software on the
client computer.
vThe user’s web browser software requests data
from the organization’s database , using
HTML commands to communicate with the
web server.
v
v

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