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ECONOMIC &
MARKET
FORECAST
October 8, 2015
EXPO San Jose Convention Center
Leslie Appleton-Young, Vice President & Chief Economist
2015
Forecast
2015
Projected
383.3
402.5
407.5
% Change
-7.6%
5.8%
6.3%
$447.0
$478.7
$476.3
% Change
9.8%
5.2%
6.5%
30-Yr FRM
4.2%
4.5%
3.9%
30%
27%
31%
2.4%
3.0%
2.4%
ECONOMIC OUTLOOK
ANNUALLY
5%
QUARTERLY
3.9%
4%
3%
2%
1%
0%
-1%
-2%
-3%
SERIES: GDP
SOURCE: US Dept. of Commerce, Bureau of Economic Analysis
Q2-15
Q1-15
Q4-14
Q3-14
Q2-14
Q1-14
Q4-13
Q3-13
Q2-13
Q1-13
Q4-12
Q3-12
Q2-12
Q1-12
2016F
2015P
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
-4%
Consumer Sector
Business Sector
Government
International Trade
California
US
3.0%
2.0%
0
-2
Change
Growth
2,752,000
2.0%
-4
United States
California
470,000
3.0%
-6
NewYork
130,500
1.4%
Texas
217,700
1.9%
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
-8
US-CA
CA
US
12%
10%
8%
6%
4%
2%
0%
-2%
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
-4%
SERIES: Unemployment Rate The U-6 rate covers the unemployed, underemployed and those who are not looking but who want a job
SOURCE: US Bureau of Labor Statistics, CA Employment Development Division
18%
U6
16%
14%
12%
10%
8%
6%
4%
2%
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
0%
68%
66%
64%
62%
60%
US
CA
5.5%
4.6%
3.2%
3.1%
3.0%
2.8%
2.6%
2.0%
1.9%
1.8%
1.0%
0.9%
-0.2%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
6.8%
6.4%
4.3%
3.6%
3.5%
3.5%
3.0%
2.7%
2.6%
2.0%
2.0%
1.3%
0.5%
0.4%
-1.0%
-2% -1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
Aug 2014
Change
% Change
Southern California
8,834.4
8,626.3
208.1
2.4%
Bay Area
4,289.3
4,213.0
76.3
1.8%
Central Valley
1,540.9
1,492.4
48.5
3.2%
Central Coast
1,318.4
1,280.0
38.4
3.0%
North Central
1,391.4
1,349.0
42.4
3.1%
CALIFORNIA
294.4
291.9
2.5
0.9%
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
INDEX, 100=1985
120
100
80
60
40
20
All Items
Core
5%
4%
3%
2%
1%
0%
-1%
-2%
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
-3%
MORTGAGE RATES
January 2009 October 2015
6%
MONTHLY
5%
4%
3%
2%
FRM
ARM
1%
0%
WEEKLY
Fed had not articulated enough on all the moving parts and did not
want to give any surprises
WHEREAREWE HEADED?
- Fed will likely begin normalization in December (maybe) and
rates will gradually increase in 2016 and 2017. Action will be
data determined
- Risk of rates increasing too fast: bringing economic growth to
a halt
- Risk of rates increasing too slow: zero leverage when next
downturn hits
2150
2100
2050
2000
1950
1,944.4
1900
1850
1800
1750
1700
Sep-15
Jul-15
May-15
Mar-15
Jan-15
Nov-14
Sep-14
Jul-14
May-14
Mar-14
Jan-14
1650
CROSSCURRENTS NETOUT
4,690,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
$250,000
$200,000
$150,000
$100,000
$50,000
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
$-
Commercial R.E.
Office
15.1% 15.9% 15.8% 15.5% 15.3% 15.1% 14.9% 14.8% 16.0% 15.6% 15.0%
Industrial
Retail
13.7% 13.2% 13.0% 12.7% 12.3% 12.1% 11.9% 11.6% 13.8% 13.2% 12.0%
Multifamily
8.5%
2015
2016
6.6%
7.1%
7.1%
Office
Industrial
Retail
Multi-Family
Los Angeles
14.8%
3.6%
5.7%
3.5%
Oakland-East Bay
17.1%
8.2%
6.0%
2.8%
Orange County
16.3%
3.4%
4.6%
3.3%
Sacramento
20.3%
11.1%
10.0%
2.6%
San Bernardino/Riverside
22.4%
7.2%
9.1%
2.5%
San Diego
14.7%
6.4%
6.1%
2.8%
San Francisco
10.6%
10.4%
3.0%
3.8%
San Jose
16.3%
16.2%
4.6%
3.4%
Ventura
16.4%
8.5%
2.9%
2.4%
1.8%
2.3%
2.2%
2.4%
2.4%
2.7%
-0.7%
1.2%
1.7%
1.7%
1.9%
2.1%
1.8%
Unemployment
9.6%
8.9%
8.1%
7.4%
6.2%
5.3%
5.0%
CPI
Real Disposable
Income, % Change
1.6%
3.1%
2.1%
1.5%
1.6%
0.2%
2.1%
1.0%
2.5%
3.0%
-0.2%
2.5%
3.3%
2.7%
30-Yr FRM
4.7%
4.5%
3.7%
4.0%
4.2%
3.9%
4.5%
4,190
4,260
4,660
5,090
4,940
5,292
5,471
% Change
-3.5%
1.7%
9.4%
9.2% -2.9%
7.1%
3.4%
$221.4
$231.0
6.3%
4.3%
0.2% -3.9%
6.4% 11.5%
5.7%
-1.1%
1.1%
2.4%
3.0%
2.2%
2.8%
2.3%
Unemployment Rate
12.3%
11.8%
10.4%
8.9%
7.5%
6.3%
5.5%
0.7%
0.7%
0.7%
0.9%
0.9%
0.9%
0.9%
0.9%
3.4%
4.7%
0.2%
3.0%
4.3%
4.5%
Population Growth
Real Disposable
Income, % Change
Membership
# of Members
700,000
250,000
600,000
2015p: 181,000
2016f: 183,000
200,000
500,000
150,000
400,000
300,000
100,000
200,000
50,000
100,000
2015p
2013
2011
2009
2007
2005
2003
2001
1999
1997
1995
1993
1991
1989
1987
1985
1983
1981
1979
1977
1975
1973
0
1971
500,000
400,000
300,000
200,000
100,000
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
20%
15%
10%
5%
0%
-5%
-10%
-15%
-20%
Jul-15
Apr-15
Jan-15
Oct-14
Jul-14
Apr-14
Jan-14
Oct-13
Jul-13
Apr-13
Jan-13
Oct-12
Jul-12
Apr-12
Jan-12
Oct-11
Jul-11
Apr-11
Jan-11
Oct-10
Jul-10
Apr-10
Jan-10
-25%
$700,000
$600,000
Aug-14:
$481,250
$500,000
Aug-15:
$493,420
T: Feb-09
$245,230
-59% from
peak
$400,000
$300,000
$200,000
$100,000
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
$-
Condo
Single-Family Homes
40%
30%
20%
10%
0%
-10%
-20%
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Jul-15
California
US
CA Price Trend
$500,000
$400,000
$300,000
$200,000
$100,000
2014
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
1990
1988
1986
1984
1982
1980
1978
1976
1974
1972
1970
$-
And yet
Supply well below long-run average
Share of first-time buyers LOW
Affordability key concern for everyone
UNDERWATER MORTGAGES
RISING PRICES HAVE REVERSED EQUITY LOSSES
40%
35%
30%
25%
20%
15%
10%
5%
0%
7.3%
1.7%
INVENTORY CONTINUED TO
DECLINE FROM LASTYEAR
Aug 2014: 4.0 Months; Aug 2015: 3.6 Months
18
16
14
12
10
8
6
4
Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. The
remaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) and
divide the sum by the number of Sold properties for the month in question.
Jul-15
Jan-15
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-
Jul-08
Jan-
Jul-07
Jan-07
Jul-06
Jul-05
Jan-05
Jan-
DROP IN HOMEOWNERSHIP
CA 2015YTD SALES
Sales
Median Price
12% YTD
8% YTY
UII
4.6
Months
MTM
32.7
Days
$346,180
5% YTY
Price
NA
Per Sq Ft
Sales
95.8%
To List Ratio
www.car.org/marketdata
NORTHERN CALIFORNIA
AUG. 2015 MEDIAN PRICES
NORTHERN CALIFORNIA
2015YTD SALES
Sales
Median Price
6% YTD
14% YTY
UII
3.6
Months
MTM
46.1
Days
$550,120
15% YTY
Price
Sales
Per Sq Ft
To List Ratio
NA
NA
www.car.org/marketdata
NORTHERN WINE
AUG. 2015 MEDIAN PRICES
NORTHERN WINE
2015YTD SALES
Sales
Median Price
5% YTD
0.2% YTY
UII
2.3
Months
MTM
22.3
Days
$804,190
10% YTY
Price
$509
Per Sq Ft
Sales
103.4%
To List Ratio
www.car.org/marketdata
BAY AREA
AUG. 2015 MEDIAN PRICES
BAY AREA
2015YTD SALES
Sales
Median Price
10% YTD
12% YTY
UII
3.6
Months
MTM
24.4
Days
$276,900
7% YTY
Price
NA
Per Sq Ft
Sales
97.3%
To List Ratio
www.car.org/marketdata
CENTRAL VALLEY
AUG. 2015 MEDIAN PRICES
CENTRAL VALLEY
2015YTD SALES
Sales
Median Price
11% YTD
6% YTY
UII
3.9
Months
MTM
29.1
Days
$520,830
4% YTY
Price
NA
Per Sq Ft
Sales
97.7%
To List Ratio
www.car.org/marketdata
CENTRAL COAST
AUG. 2015 MEDIAN PRICES
CENTRAL COAST
2015YTD SALES
Sales
Median Price
9% YTD
7% YTY
UII
3.9
Months
MTM
41.9
Days
$464,400
3% YTY
Price
NA
Per Sq Ft
Sales
98.6%
To List Ratio
www.car.org/marketdata
SOUTHERN CALIFORNIA
AUG. 2015 MEDIAN PRICES
SOUTHERN CALIFORNIA
2015YTD SALES
5.3%
5%
4%
3%
2%
1%
0%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
13.1%
12%
10%
8%
6%
4%
2%
0%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
50%
40%
29.5%
30%
20%
10%
0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
35%
30%
25%
21%
20%
15%
10%
5%
0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
4%
3%
2%
1%
0%
2008
2009
2010
2011
2012
2013
2014
2015
Q. Was the buyer an international buyer a person who was a citizen of another country who wished to
purchase residential real estate in the U.S.?
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
77%
71% 72%
2013
2014
60%
2015
50%
40%
30%
20%
14%
10%
12% 9%
6% 6% 5%
4% 3% 3%
2% 2% 1%
4% 5% 4%
5 or more
0%
0
Q. How many properties have you sold to an international buyer in the last 12 months?
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
50%
45%
40%
35%
43%
30%
25%
20%
15%
10%
5%
0%
China
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
8%
8%
Mexico
South Korea
$90,000
25%
$80,000
20%
20%
$70,000
$60,000
$74,500
15%
$50,000
$40,000
10%
$30,000
$20,000
5%
$10,000
$0
2005 2006 2007 2008
Q. What was the amount of downpayment?
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
0%
2009
2010
2011
2012
2013
2014
2015
80%
70%
60%
53%
53%
50%
4.3
40%
5
4
4.0
30%
3
2
20%
10%
0%
0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
All Sellers
10
$200,000
$150,000
$120,000
$100,000
$50,000
$0
2005
2006
2007
2008
2009
2010
2011
Q. What was the net cash gain or net loss to the seller as a result of this sale?
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2012
2013
2014
2015
HOUSING AFFORDABILITY:
CRISIS BREWING
California
US
$600,000
$500,000
The difference between Californias prices and national home prices increased
from $10K in 1970 to $255K today
$400,000
$300,000
$200,000
$100,000
$-
CA
70%
60%
50%
US
Annual
71%
56%
Quarterly
57%
40%
30%
20%
10%
0%
30%
2015 Q2
62
60
50
40
57 56
55 54
50 50
47 46
44
41 40
30
20
10
0
37
30 30
28 27
25 25 25
23
21 20
19 18 18
17 16
13
10
28.5%
20%
10%
0%
2.1%
$100,000
$98,400
$87,520
$80,000
$69,990
$71,630
Retail
Chefs and Elementary
Salespersons Head Cooks
School
Teachers
Firefighters
$60,000
$40,000
$20,000
$0
$119,970
$89,250
$95,978
$45,340
$27,010
Police and
Computer
Registered
Software
Min. Inc
Sherriff's Programmers
Nurses
Developers Required to
Patrol
(Applications) Buy a Med.
Officers
Home
$250,000
$267,783
$200,000
$150,000
$124,980 $118,690
$100,000
$50,000
$0
$52,690
$30,340
Retail
Auto.
Salespersons Mechanics
$70,680
$88,390
$97,570
$49,230
Chefs and Elementary
Head Cooks
School
Teachers
Firefighters
Computer
Registered
Programmers
Nurses
Software
Min. Inc
Developers Required to
(Applications) Buy a Med.
Home
$100,000
$105,390 $103,730
$80,000
$75,980
$60,000
$67,300
$58,520
$40,000
$20,000
$0
$46,790
$57,581
$50,730
$26,610
Retail
Auto.
Salespersons Mechanics
Firefighters
Computer
Registered
Programmers
Nurses
Software
Min. Inc
Developers Required to
(Applications) Buy a Med.
Home
$100,000
$103,790
$80,000
$82,830
$40,000
$0
$88,082
$72,720
$60,000
$20,000
$86,840
$93,180
$42,610
$44,330
$26,870
Retail
Auto.
Salespersons Mechanics
Firefighters
Computer
Registered
Programmers
Nurses
Software
Min. Inc
Developers Required to
(Applications) Buy a Med.
Home
50%
40%
30%
20%
10%
0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
HOMEOWNERSHIP RATES
California Vs. U.S.
75%
CA
Peak: 69.0%
70%
65%
US
64.5%
64.8%
60%
Peak: 60.2%
55%
53.7%
50%
45%
40%
54.9%
Single Family
250000
200000
150000
100000
50000
0
Multi-Family
Household Growth:
165,000/yr
7%
6%
5%
4%
3%
2%
1%
0%
50
51
52
53
54
55
56
57
58
59
60
Age (Years)
What is your age?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
61
62
63
64
65
66
67
68
Other 18%
Married 56%
Single 26%
Boomers
Millennials
38%
35%
18%
9%
Caucasian/
White
Asian
4%
7%
African
American/
Black
4%
Hispanic/
Latino
4% 4%
Other
Own 75%
Millennials
3%
22%
39%
20%
Own
Own
Rent
Rent
Other
Other
75%
What is your current living situation?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
41%
Yes, 92%
Yes, 23%
No, 77%
Are you planning on using this equity for income during retirement?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
No, 59%
10%
78%
Why do you not plan to sell your current home when you retire?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
9%
Loss of employment
7%
4%
Other
3%
2%
Medical bills
2%
Loss of pension
1%
1%
0%
2%
4%
6%
Did you have to postpone your date of retirement due to any of the following?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
8%
10%
12%
14%
Yes, 46%
No, 54%
No, 45%
Yes, 55%
Do you worry about your childrens ability to become home owners in the future?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
No, 57%
Yes, 43%
Do you plan to help your children with their down payment to purchase a home?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
19%
8%
7%
5%
Retiring prematurely
4%
2%
1%
0%
5%
10%
15%
20%
If you could change one financial decision that you made within the past 10 years, what would it be?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
25%
Nothing
13%
Bills/ finances
6%
Stress/ anxiety
Family issues
4%
Work
4%
Job security
4%
Ache/ pain
4%
Insomnia
3%
Health concerns
3%
TV/ internet
2%
World politics
2%
1%
Economy
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
neo colonial
dream mansion
32%
desert modernism
19%
8.5%
14%
modern townhome
1.6%
12%
downtown loft
5.1%
5.7%
2.6%
57%
56%
A fantastic movie
53%
52%
37%
A week camping/fishing
21%
16%
Woodstock in 1969
10%
Burning Man
0%
10%
20%
30%
Q. In which of the following activities would you like to participate? Select all that apply.
40%
50%
60%
70%
DIVERSITY IN HOMEOWNERSHIP
2005
2015
80%
70%
60%
68.5%
55.8% 56.3%
50%
40%
30%
19.9%
20%
14.1%
10%
14.0%
12.5%
7.5%
0%
White/Non-Hispanic
African-American
Hispanic
Q. What was the race/ethnicity of the head of household buying the property
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
Asian
16.5%
14
12
100%
10
100%
77%
88%
6
39%
46%
23%
2
2.7
19% 18%
12%
1.3
White
4.6
4.8
Hispanic
2.2
1.9
18%
2.1
24%
2.5
8.9
9.1
Total Minority
11.6 10.4
Total
100%
90%
West
Midwest
80%
70%
60%
50%
40%
30%
20%
10%
0%
Source: Dowell Myers and John Pitkin, Immigrant Contributions to the Housing
Market RIHA, Mortgage Bankers Association, 2013
South
Northeast
2016 FORECAST
416.5
422.6
439.8
414.9
383.3
407.5
433.0
-12.3%
1.4%
4.1%
-5.9%
-7.6%
6.3%
6.3%
$319.3
$407.2
$447.0
$476.3
$491.3
% Change
10.9%
Housing Affordability
Index
48%
-6.2%
11.6%
27.5%
9.8%
6.5%
3.2%
53%
51%
36%
30%
31%
27%
4.5%
3.7%
4.0%
4.2%
3.9%
4.5%
% Change
30-Yr FRM
4.7%
Median Price
Price
(Thousand)
700
$600
600
$476
$500
500
407
400
433
$491
$400
$300
300
$200
200
$100
100
$0
0
2005
2007
2009
2011
2013
2015p
2005
2007
2009
2011
2013
2015p
% Change
$400
$ Volume of Sales
30%
Percent Change
$350
$300
20%
$301
10%
$244
$250
$200
-60%
$169
$164
$133
$150
$131
$127
$121
$171
$194
$213
0%
-10%
$140
-20%
$100
$50
-30%
$0
-40%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015p 2016f
WILD CARDS
Stock market volatility
Slower growth: China
Further collapse in energy/commodity prices
Geo-political tensions
Terrorism
El Nino/Water Shortage
2016 Presidential election
MARKETOPPORTUNITIES
Millennials
Turn renters into first-time buyers
First-time buyers who bought with tax credit back in 2009
are ready to trade-up
Understand the differences in needs between Millennial
first-time buyers and Millennial trade-up buyers
Baby Boomers
Ready to downsize
Understand Boomers priorities: investment and retirement
If we cant keep them in CA, help them find a place out of
state. Network with REALTORS outside of CA
MARKETOPPORTUNITIES
Minorities
Minorities have grown in homebuyer share over time
Surge in the number of minority households will play a big
role in the increase in housing demand in the next 10 years
Develop programs and marketing material tailored towards
minority home buyers of different ethnicity
Investor sellers
Investor buyers who purchased bargain properties a few
years ago are ready to sell as home prices start leveling off
Everyone else
Low interest rates will be here a little longer
Don't know
45%
No 33%
#TBTC.A.R.110
730 N Street
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