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MBA Projects Marketing Scribd

MBA Projects Marketing Scribd

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Published by: tejaas on Mar 17, 2010
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ALCOHOLIC DRINKS
1. SABMiller Plc : PESTEL, Porter's 5 forces and SWOT analysis.(Indian Perspective)
 This project examines
SABMiller Plc
, India's largest alcoholic drinkscompany and the influences that the environment in which it operates haveupon the firm's objectives. A PESTEL analysis is used in order to reveal theaforementioned environment, while a Porter's 5 forces analysis sheds lightupon overall the alcoholic business. In terms of understanding the company'smajor strengths and weaknesses this paper provides a SWOT analysis,through which useful assumptions are made about the opportunities as wellas the threats SABMiller Plc should pay attention, in order to stay on top.
KEYWORDS:
 
SABMiller Plc, PESTEL, 5 Forces, SWOT, alcohol, drinksbusiness.Type: Project Pages: 70About the Author: MahaSagar Publications Year: 2010 (to bereleased)Delivery Time: 3 days from date of Placing Order
2. Red Bull and Indian energy drinks market
 The project focuses on the relative profitability of the energy drinks sector ascompared to the traditional non alcoholic beverage sector in the Indianindustry. A case study of Red Bull is presented highlighting the company’sadvantages and disadvantages with regard to their competitors in themarket. Red Bull’s strong manufacturing units, distribution and salesnetworks are discussed predicting that their energy drinks would allow thecompany to diversify their current portfolio.
 
KEYWORDS:
Energy drinks, India, Red Bull, non alcoholic beverage,
Type: Project Pages: 50About the Author: MahaSagar Publications Year: 2010 (to bereleased)Delivery Time: 3 days from date of Placing Order
3. Marketing White Mischief vodka in India
 The project offers a marketing plan for White Mischief in India providinginformation on the Indian spirit industry and alcoholic drinks market. PEST,Porters 5 Forces Model, marketing mix, product and competitor analyses areperformed, White Mischief’s perception in the Indian vodka market isidentified. Marketing objectives and strategies are formulated, resourceallocations are outlined. Forecasts and recommendations are offered.
KEYWORDS:
marketing, White Mischief, vodka, India
Type: Project Pages: 50About the Author: MahaSagar Publications Year: 2010 (to bereleased)Delivery Time: 3 days from date of Placing Order
4. Alcoholic Drinks Industry in India
 This report presents a profile of the Alcoholic Drinks industry in India. Itcontains executive summary of the industry; Market overview; Market value;Market segmentation; Competitive landscape; Leading companies in theindustry; Market forecasts; PEST, Porters 5 Forces Model Demographics andKey Trends and Developments.
KEYWORDS:
Alcoholic Drinks, Industry Report, India
 
Type: Project Pages: 50About the Author: MahaSagar Publications Year: 2010 (to bereleased)Delivery Time: 3 days from date of Placing Order
5. Beer Industry in India
 This report presents a profile of the Beer industry in India. It containsexecutive summary of the industry; Market overview; Market value; Marketsegmentation; Competitive landscape; Leading companies in the industry;Market forecasts; PEST, Porters 5 Forces Model, Demographics and Key Trends and Developments.
KEYWORDS:
Beer, Industry Overview, India
Type: Project Pages: 50About the Author: MahaSagar Publications Year: 2010 (to bereleased)Delivery Time: 3 days from date of Placing Order
6. Wine Industry in India
 This report presents a profile of the Wine industry in India. It containsexecutive summary of the industry; Market overview; Market value; Marketsegmentation; Competitive landscape; Leading companies in the industry;Market forecasts; PEST, Porters 5 Forces Model, Demographics and Key Trends and Developments.
KEYWORDS:
Wine, Industry Overview, India

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