advantage is that it is based on OpenSource foundations. This means that you save money on(otherwise expensive) database and other licenses. If (as I have recommended) you are spendingmore on speed and reliability, spending less on your system software may well prove an attractiveway to keep overall costs down.
Did you know that the location of your provider’s
servers, at the time of writing, can make a bigimpact on your search engine rankings in local varieties of Google? I cover this in greater detail in
the “making the map” section. However, a short summary now should prove informative.
If, for example, you host with www.godday.com (one of the USA biggest hosting providers), yourservers will actually be based in its US data center. If your TLD (top-level domain) is .com (ratherthan .co.uk), there is a strong probability that Google will interpret your site as being German based(even if all your contact details on
and links to
the site are UK oriented). If you then go to
Google.de and search on “Seiten aus Deutschland” (sites from Germany), your site will perform well
in the rankings. However, you will s
truggle ever to rank well in “Pages from the UK” on
On the Netcraft site there is a “What’s that site running” dialogue box, where you can enter a domain
name and see, in the results, the country where its IP address is based. Alternatively, tryhttp://whois.domaintools.com/yourdomain.com and see a similarly comprehensive summary from theDomainTools site.If you have determined a shortlist of possible hosting providers but are unclear on where they hosttheir sites, try looking up the location of their corporate websites (as this will normally be in the sameplace as they host their clients). If this fails, do not be afraid to give the provider a call and ask. Itsstaff may be unaware of the SEO issues, but it is not unreasonable for them to know where the datacenter is.There are other, more practical reasons for hosting in the country where most of your customers live:If you do so, your customers will generally have a shorter hop to your site over the web, so yourpages will load more quickly and time out less often.
If you are planning to have more than one site, costs can stack up. It is also likely that Google willrecognize your sites as being related and will ascribe less weight to any links between your relatedsites in determining the ranking of any one of them.
This is why some hosting providers are beginning to advertise “multiple domain hosting” (i.e., youcan have more than one domain in the same package) and “separate C Block IP addresses” (i.e.,
Google will not so readily recognize the different domains as being related; a C Block is a group of unique numerical addresses allocated to a hosting provider).In my view, the related domains risk is overstated. Matt Cutts, a blogging engineer at Google (andthe unofficial voice of the company), has confirmed that related sites penalties do indeed apply, as a