Business Buying Behavior
By,SagarP. S.
Business Buying Behavior
How
business
o
rganizati
o
ns take decisi
o
ns -purchasing
of
ra
w
materials and services.
Securing the right pr
o
duct at the right time
fo
rthe right price.
Pr
o
cess is same
of
C
o
nsumer Buying Behavi
o
r.
I
n
f
luences are di
ff
erent.
Imp
ortance
Q
uantity
of
purchase in an
o
rganizati
o
n is very high.
I
t is a maj
o
r expenditure
of
business.
Q
uality
of
pr
o
ducts and services pr
o
duced by ac
o
mpany depends up
o
n the quality
of
ra
w
materials purchased.
R
educing the number
of
suppliers anddevel
o
ping a l
o
ng term ³partnering´ relati
o
nship
w
ith them.
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Business Buying Behavior
This presentation deals with: How business organizations take decisions-purchasing of raw materials and services and what all are the factors affecting that buying decision.
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