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A content analysis using Hart’s DICTON program was performed on the 2008 Obama vs. McCain presidential campaign speeches. It was found that the con...
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A content analysis using Hart’s DICTON program was performed on the 2008 Obama vs. McCain presidential campaign speeches. It was found that the content of the speeches varied over time on the DICTION dimensions of certainty, activity, optimism, realism, and commonality. Obama consistently demonstrated higher levels of communality throughout the campaign. Implications for dynamic, time series content analyses are discussed.
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