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BIN April/May 2008

BIN April/May 2008

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Published by Kim Brandi
Beverage Industry News April-May 2008 Issue
Beverage Industry News April-May 2008 Issue

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Published by: Kim Brandi on May 03, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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BEERS OF 2008 • NEW PRODUCTS • INDUSTRY NEWS • MARKETING INFO • CALIFORNIA MARKETPLACE • AND MORE...
BINBIN
APRIL/MAY 2008 www.binonline.net
BEVERAGE INDUSTRY NEWS
SERVING CALIFORNIA’S BEER / WINE / SPIRITS INDUSTRY SINCE 1934
DEKUYPER’S
BREAKTHROUGH APPROACH TOPACKAGING AND MARKETING
DEKUYPER’S
BREAKTHROUGH APPROACH TOPACKAGING AND MARKETING
INDUSTRY REPORT
After 75 years, What is theFuture of the Three-Tier System?
THE BEERS OF 2008
New Products andPrices Are on the Rise
 
ISSUE 4 2008
BIN
3
2
INDUSTRY INSIGHT
LABELING AND ADVERTISINGOF ALCOHOLIC BEVERAGES
By Alan Forester, CPA, Attorney
4
INDUSTRY NEWS
6
COVER STORYDEKUYPER:A FAMILY AFFAIR…
The liqueur category leaderendeavors to have as manymarkets as it does flavors, thanksto its new, innovative “flavorfamilies” packaging andmarketing.
14NEW PRODUCTS & PROMOS18
POUR OF THE MONTH
Finest Call Mixers
Cache Creek Casino Resort
20
COMPANY PROFILE
PERNOD RICARD
Pernod Ricard USA's emergenceas a key player in the U.S. spiritsand wine market has been one ofthe industry's notable stories overthe past few years.
26
INDUSTRY REPORT
After 75 years, what is thefuture of the three-tier system?
36
CATEGORY FEATURETHE BEERS OF 2008
New products and pricesare on the rise.
42
TASTING CORNERMERITAGE HITS AMILESTONE
48
COCKTAIL CORNER
THE ANGEL'S SHARE
Blending a divine cognac cocktail
52
BRAND PROFILE
IBIS X.O. BRANDY
A price point that standsbelow the rest.
36424826
BINBIN
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