ISSUE 4 • 2008
LABELING AND ADVERTISINGOF ALCOHOLIC BEVERAGES
By Alan Forester, CPA, Attorney
COVER STORYDEKUYPER:A FAMILY AFFAIR…
The liqueur category leaderendeavors to have as manymarkets as it does flavors, thanksto its new, innovative “flavorfamilies” packaging andmarketing.
14NEW PRODUCTS & PROMOS18
POUR OF THE MONTH
Finest Call Mixers
Cache Creek Casino Resort
Pernod Ricard USA's emergenceas a key player in the U.S. spiritsand wine market has been one ofthe industry's notable stories overthe past few years.
After 75 years, what is thefuture of the three-tier system?
CATEGORY FEATURETHE BEERS OF 2008
New products and pricesare on the rise.
TASTING CORNERMERITAGE HITS AMILESTONE
THE ANGEL'S SHARE
Blending a divine cognac cocktail
IBIS X.O. BRANDY
A price point that standsbelow the rest.